Rating: 
Summary: Storyselling for finacial advisors
Review: A fantastic book...a must read...practical anecdotes & reader friendly language used that take the message home. However, the author mentions a sight storysellers.com, that is not available. If they can let us know the new address.
Rating:
Summary: Packed With Knowledge!
Review: Almost every financial advisor will find this useful. Authors Scott West and Mitch Anthony summarize many important facts of life in sales, and they do so in a concise, highly readable style that is free of jargon. They counsel financial advisors to communicate with clients in easily understandable language, using self-deprecating wit, stories and vivid metaphors. They rightly remind readers that people make decisions about advisors based on what they feel more than on the quality of the advisors' charts and graphs. Then, they discuss different potential clients and show advisors how to appeal to the most critical, most rapidly expanding target markets. We highly recommend this specific, focused sales guide to financial advisors.
Rating:
Summary: Great...even for the seasoned professional.
Review: Financial advisors, treat yourselves to this book! And buy a copy to give a colleague new to our profession! The message of this excellent book is this: "Sell what clients understand and relate to: concepts and benefits, not facts and figures. For by explaining concepts and benefits, they will understand and will in turn trust you." Story telling is one of the oldest and THE most effective way of educating and passing on information. I have been a financial advisor for 26 years and I profited greatly by reading this interesting and well written book. I wish I could have read it many years ago. HIGHLY RECOMMENDED!
Rating:
Summary: Lessons in an age old method for modern times
Review: Financial advisors, treat yourselves to this book! And buy a copy to give a colleague new to our profession! The message of this excellent book is this: "Sell what clients understand and relate to: concepts and benefits, not facts and figures. For by explaining concepts and benefits, they will understand and will in turn trust you." Story telling is one of the oldest and THE most effective way of educating and passing on information. I have been a financial advisor for 26 years and I profited greatly by reading this interesting and well written book. I wish I could have read it many years ago. HIGHLY RECOMMENDED!
Rating:
Summary: Lessons in an age old method for modern times
Review: Financial advisors, treat yourselves to this book! And buy a copy to give a colleague new to our profession! The message of this excellent book is this: "Sell what clients understand and relate to: concepts and benefits, not facts and figures. For by explaining concepts and benefits, they will understand and will in turn trust you." Story telling is one of the oldest and THE most effective way of educating and passing on information. I have been a financial advisor for 26 years and I profited greatly by reading this interesting and well written book. I wish I could have read it many years ago. HIGHLY RECOMMENDED!
Rating: 
Summary: Nothing new!
Review: I purchased this book under the impression that it would offer new insights into the business that I have been in for the past 10 years. I agree that using stories, metaphors and analogies coupled with strong relationship skills, is the way to sell financial services in today's market. Having said that I wish this book would have offered more than a rehash of old marketing techniques. I found very little new information. I was also confused as to why there was such a strong emphasis on Warren Buffet. Overall it was not helpful to me but others might benefit from this simple text.
Rating:
Summary: Great for Professional Financial Advisors
Review: I think you will find something useful in this excellent book. Anyone involved in direct client contact must to make the investment in this book. Storyselling is an absolute must read for financial professionals. You are able to use anecdotes, stories, and analogies rather than ledgers and charts. Your clients will love your new, easy to understand approach. This book provides many ways to explain difficult concepts to the average investor. I strongly recommend this book to anyone in the financial services profession. Storyselling illustrates for us how to connect with customers on the emotional plane through stories.
Rating: 
Summary: Great Title - Not A Great Book!
Review: I was excited to read this book when I first heard about it. I was very disapointed with this book. I have for over 10 years used storytelling to build a successful career as a financial advisor and now as an investment wholesaler. The book's content was very light. Visuals and stories combined educate a client and or prospect to take action.
Rating:
Summary: Disappointed
Review: I was really disappointed with this book. I was looking for a book that would help me structure my presentation and give me a pool of metaphors and analogies that I could use to help clients understanding. Whilst the end of the book contains maybe 25 metaphor presentations on various topics (diversification, why use an adviser, bear markets etc.) the rest of the book is pretty much filler.
Quotes take up half of nearly every page. There are chapters that discuss presenting to the 65+ market and to women that contain very little useful information. There's a frustrating section discussing the "science" behind storyselling.[ This book isn't worth $5, let alone the $30 it retails for.]
Rating:
Summary: Disappointed
Review: I was really disappointed with this book. I was looking for a book that would help me structure my presentation and give me a pool of metaphors and analogies that I could use to help clients understanding. Whilst the end of the book contains maybe 25 metaphor presentations on various topics (diversification, why use an adviser, bear markets etc.) the rest of the book is pretty much filler.
Quotes take up half of nearly every page. There are chapters that discuss presenting to the 65+ market and to women that contain very little useful information. There's a frustrating section discussing the "science" behind storyselling.[ This book isn't worth $5, let alone the $30 it retails for.]
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