Rating: 
Summary: Absolutely essential !
Review: A must-have practical guide for any marketing executive, interested in improving his organization's performance.
Rating:
Summary: The Best Pricing Book Hands Down
Review: Easy to understand. Great real life examples. A must have for anyone in marketing or sales.
Rating:
Summary: The Best Pricing Book Hands Down
Review: Easy to understand. Great real life examples. A must have for anyone in marketing or sales.
Rating:
Summary: Buy this book!
Review: For anyone involved in business this book gives very practical advice on not only the methodology for pricing new products but also changing the strategy of one's existing pricing policy. Look for a sustainable competitive advantage, maximise contribution margin, concentrate on value and profitability and then market share will follow are some of the key philosophies contained in the text. Concerning the value of this book, it is worth the price alone just for the chapter on costings and formula for calculating what level of sales a company can afford to lose/must gain after a price increase/decrease in order to break even. A common complaint about business books is that they are all OK in theeory but contain little in the way of explanations of how to implement - this book however offers not only theory and case study examples but also practical instructions on what needs to be done to improve pricing strategy. Overall very, very impressive and a must read for anyone involved in finance, sales or marketing functions. As someone has already said these guys really know their stuff and it works!!
Rating:
Summary: Outstanding guide to setting prices logically
Review: Highly, highly recommended. After reading this book, I was able to talk circles around the $20,000 "marketing consultant" we were considering. Explains how to appeal both to price-sensitive and insensitive clients and shows how this is done all the time. Warns about pitfalls of letting salespeople set price. Even shows how to "manage the competition" when it comes to pricing. This is by far one of the most valuable books I've bought for business managment.
Rating:
Summary: Invaluable Pricing Tool
Review: I was recently ask to take the lead in reevaluating our pricing strategy and as a result, was given a copy of this book to read. It was a revelation - as I read through it, time after time, I was able to relate many of the common pricing mistakes described back to our organization. Then I came to the chapter on competition and I was floored. In the first two pages where Nagle describes his experience with a "large building products manufacturer", he nailed our industry, and the direction we were taking, on the head. I was so taken by the passage, when we finally had our pricing meeting a few weeks later, I read it to the team word for word to set the tone for the meeting and to make it abundantly clear to all that we had to change our ways. A must read for anyone involved with the development of pricing strategy!
Rating:
Summary: EXCELLENT - One book you don't want your competition to read
Review: If you sell ANY product or ANY service and your competition reads this book before you do, watch out! You absolutely MUST get and read this book. It's LOADED with solid, meaty real world techniques that can really help you. You will probably find this book a real eye opener. It will help you make wise pricing decisions and show you unexpected ways to save your business from what could otherwise be failure. Don't let the price tag keep you from getting this book. It's worth many times its modest price. Get it, read it, and profit from it.
Rating: 
Summary: Very pratical and no-nonsense
Review: If you're looking for a very technical book on pricing, this is a good choice. This book offers some fresh thoughts. I also like High Intensity Marketing by Idris Mootee which provides some clear thoughts and very fresh ideas on many areas of marketing from pricing to branding. If you're looking for a more balance brand management overview, suggest to go for David Aaker's books, some Kotler's books or Idris Mootee's High Intensity marketing and finally read this one to have a holistic idea on pricing.
Rating:
Summary: Outstanding!
Review: Nagle and Holden cover more in fewer pages than any other authors on the topic.
Rating:
Summary: Get into a new world of pricing strategy
Review: One of the most focused book I have read recently. If anyone wants to learn about the factors influencing pricing strategy or developing right value proposition for their pricing decisions, this is the book. A must read. If you're skipping it then I would say that you are missing something.
| 
