Rating: Summary: Well...DUH! Review: Peters's brilliant "new" idea about "re-inventing" business? Technology! Specifically, using the web and wireless communications to speed things along, eliminate middle men, and sift through unneccessary bureaucratic clutter.To say this isn't necessarily a new idea would be understating the situation, but what is really frustrating is that Peters seems intent on reiterating this non-revolutionary ideal, over and over and over and over and over, ad-nauseum, throughout the tedious 256 pages that comprise this book. Additionally cumbersome is the flipped-out way the book is designed. Much style over substance here, and it seems as if the publishers of this book might be taking some sadistic pleasure in making it as difficult to read as possible. While I enjoy most DK books (travel guides, reference, etc...), the subject matter here is an ill-fit for their style of publication. I was terrifically disappointed with this book and would advise anyone I know who wanted to learn more about the world of modern business to look elsewhere for substancial information.
Rating: Summary: Unrealistic Review: This book would be wonderful if there was any chance the world worked the way Peters would like it to. Unfortunately for him (and me) it doesn't. + Why can't replublicans and democrats just agree for the good of the people? + Why can't the arabs and jews just share the land? + Why can't I come and go as I please at work so long as my job is done? + Why can't I play video games for an hour at night without my wife getting mad at me? I DON'T KNOW! Answers to these questions all seem logical enough, but they're all century (or more) old quesitons that have never been resolved. Why can't business be forward thinking, innovative and support those who think out of the box. Honestly, it doesn't matter why. The world just doesn't work this way. Many people in the corporate world put up barriers to their department. They're defensive. Happy with the way things are and they don't want change. They don't like getting out of their comfort zone. And, you know what? Unless you run the company, or a department in a very free-thinking company, you have very little power to do any of what Peters says. If you're a business owner or top exec - read this and use it. If you're not - save your energy because it will only make you realize that where you work is behind the times.
Rating: Summary: The Tom Paine of the Coming Revolution Review: This book models chaos. The material, if you are a Tom Peters fan, is not new. The book's design and lay-out, however, models today's business environment. It is unpredictable and chaotic. Each page bombards the reader with visual stimuli. Multiple type faces, italics, cap strings, colors, type sizes, sidebars, background images. The first few chapters drove me crazy. I may talk a great line on the subject of chaos, but this was not what a dedicated, old-fashioned book reader had grown comfortable with. That is the point and Tom Peters is to be complimented for it. With Re-imagine! he challenges the art of book design. It underscores his message. I believe we are on the threshold of an economic revolution. My only hope is that that I will have the energy to participate when it finally erupts. In the meantime, Tom Peters will remain the Tom Paine pamphleteer of it. Unlike Tom Paine, he employs all the tools at his command to preach his message.
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