Rating: 
Summary: Experience the experience
Review: Understanding that service is no longer enough to stay in it for the long run or to run at the front of the competitive pack, Peters proclaims the value of creating captivating experiences to win over the interest and mindshare of customers, employees and all whom you want to engage. And that is exactly what Peters has done in this book, generating page after page of experiences with which readers can engage, ponder, and then apply to their real world experiences. Food for thought, this is not the kind of book that you will want to read in one sitting. You will want to revisit it. Each page holds morsels of knowledge including research, real-life examples and recommendations. Taking the time to consider these provides the experience of interacting with the book. Better yet, these are ideas that, when revisited, can spur more novel ideas that you can use to propel yourself and others to new heights that can be attained only when we re-view, re-consider, and re-imagine the way it could be. Better yet, it is attractive. Taking his own medicine to heart, Peters has used design to produce a book that is a coffee table beauty. If you are an interactive reader like myself who dogears and highlights in different colors, you might want to buy an extra one -- because this book is almost too beautiful to maim with highlighting ink. More than a book, this is an interactive and energizing reading experience that can evoke emotions, including a hearty laugh, and move the reader from holding tight to 'the way we were' to seize the day and create the way it could be with an open mind and heart.
Rating: 
Summary: A host of problems here
Review: Some years ago Mr. Peters quit consulting. Whatever benefits he may have realized, he lost the opportunity to see business from the inside. As a result, his experiences of the last decade have come from the same sources any of us can access: newspapers, magazines, and other public sources of information about business. And because Tom has bailed out, he has lost he opportunity to see anything new. Not surprisingly, the result is a book that repeats what he said five years ago and five years before that. Also startling-not to mention anomalous: the copy stresses the importance of design, but the design itself defies several reasonable principles of good design: think of the reader; find a focus; eliminate the extraneous; value form but never at the expense of function. Granted, good design is not always universally appreciated. Still, it seems impossible to call "good" a book design that discourages so many potential readers from even engaging. In fact, by designing a book that puts off so many, Tom is left speaking only to readers who already agree with him. If he truly wishes to reach the people who are obstacles to change, he must begin by not offending them from his opening bell. But then one wonders: is this habit-offending those who may be resisting-an expression of Tom's hostility to the forces who ignored him for so long, and led him to quit consulting altogether? And if so, might those resisters have had good reasons? One final point: It is far too easy to scream at business leaders and owners, "Change radically." But study any business or the literature of change management and you realize that changing a large institution even slightly is a daunting task at which few succeed. Resistance is everywhere, including within all of us; above all, we seek comfort-and the familiar is comfortable. So we should not assume that leaders, executives and owners do not want to effect change; we should instead realize that the obstacles are everywhere we look, in every office into which we peek. As important, significant change costs, both in money and in an equally precious commodity, time. It's obvious that company A, for example, is packaged badly, has a dated logo, a tired name, and a corporate identity that virtually begs the prospect to look somewhere else for service. But company A also has issues C through Y, and finite time and resources. In fact, it might even be generating negative cash flow. Can company A Re-imagine itself dramatically under those circumstances? Or must it look to those areas where it can gain traction and emerge, albeit slowly, from it pool of red ink? Can anyone reasonably attack plan B in that situation-a situation that is pervasive in our slowly-recovering economy? But to the bottom line now: Tom must take his own advice; he must reinvent himself. This is old Tom and old Tom no longer works. He needs a new model, needs to challenge the assumptions he's been making since the beginning of the 90's. The book, both in its messages and its design, seems to defy the very points Tom tries to make.
Rating: 
Summary: Sometimes Dazzling But Seldom Substantial
Review: In recent years, Peters has become a passionate provocateur among business writers, heavily relying on flamboyant punctuation to EXPRESS HIS IDEAS!!!!!!!!!!!!!! Sometimes his confrontational approach is effective, sometimes not. As an admirer of the writing styles of Thoreau, Emerson, Orwell, and E.B. White, I am uncomfortable with Peters' writing style but perhaps that's his intent: to stimulate his reader to challenge what Jim O'Toole calls "the ideology of comfort and the tyranny of custom." In this volume, Peters explores a wide range of subjects and addresses a number of issues which are certainly worthy of careful consideration. For example, the ever-increasing purchasing power of women, the deficiencies of public school education, the as-yet unfulfilled potentialities of e-business, the often decisive impact of effective branding, and the ever-increasing importance of innovative thinking throughout all levels of any organization. He organizes his material within a volume which is visually unorthodox. Some may be turned off by that. I am not. The page layouts and graphics seem compatible with Peters' apparent objective to challenge, stimulate, etc. My distaste for Peters's writing style aside, I found this volume often lacking in terms of cohesion and transition of key concepts. There is no shortage of ideas but many (too many) are underdeveloped. Some of his opinions about the significance of 9/11 seem insensitive to the human tragedies caused by the events on that day. Two final points: If a book provides at least a few insights which are valuable to my own labors in the vineyards of free enterprise, it is (for me) worth reading. Peters's most recent books does. However, I would have preferred more substance and less style. One man's opinion.
Rating:
Summary: Different? Unusual? Crazy?
Review: More than so many of the business books I have read, Tom Peters succeeds at planting the seed of thought, with a little challenge of doing something different, unusual and maybe crazy. Having read all the reviews here, it is not surprising that there are the one star group and the four and five star group. The question that has yet to be answered is who will be around when it all changes around them? In my opinion, Tom succeeds at challenging us to look things a little differently, and planting a lot of seeds of thought.
Rating: 
Summary: Good, but with reservations...
Review: I finished Tom Peter's latest book last night... Re-imagine! I'm a Tom Peters fan, as I like his attitude and style of writing. Having said that, this one was more difficult to read than his previous titles... He switched publishers, and went with a more creative style. The pages are colorful with numerous images and side notes. As I found myself struggling to get through the book, I wondered if perhaps that was the reason. Too much visual distraction... The content is typical Peters... The day of the corporate slave is over, you are the CEO of Me, Inc., you should be working on WOW! projects, really good products/services are not enough any more, it's the WOW! experience that separates you from the pack... An OK book for some new ideas and outlooks on corporate life. Not quite a "sit down and read it" type book.
Rating:
Summary: Stars within reach
Review: I can't say what the impact of Mr. Peters book would relate to corporate world except in broad terms, however for a budding small business owner like myself its both inspiration and informative. I would recommend this book to anyone looking for a fresh perspective and would buy it for any or my friends thinking about starting their own business. I continue to Imagine!!!
Rating: 
Summary: Misled by Amazon
Review: I bought this book in New York for the long flight across the pond based on initial glowing reviews on Amazon. A careful read didn't reveal much more than I glean from subscription to the Financial Times general interest pages. Whilst ideas presented here are touted as new, they seem merely obvious. Discrimination against women has helped us miss opportunities. Outsourcing labor to India has been done for years in the UK. The "ideas" presented here have been in the public domain for some time. The observations presented here are blindingly obvious. Taken as a whole, I cannot recommend this book.
Rating:
Summary: Disappointment
Review: Unlike the reviewer who re-shelved this book twice, I bought this book on faith. Now I want to return it and get my money back.
Rating:
Summary: Still Very Tom Peters
Review: I have been Tom fans for such a long time already, and i can verify that this book is "very Tom Peters". Giant books heavy papers with lots lots lots of drawings and photos and (yes) !!!!!!! all the way. This is a very uplifting books making us feel better, and a very low price comparing with the materials you get. One day of Tom's seminar (frequently held, always full) will cost you 400 USD and he will speak probably only a small portion of what you can learn from this book. The content is very diverse with a lot of materials stuck inside ranging from salesmanship to woman to brand you to design, which you can pick and enjoy from any page with great fun. DK, which is famous with the illustration and graphic heavy books, is a very suitable publisher for Tom's book. So here is a good match and a big resource of business enjoyable book.
I am glad that the books get back to the tone of Circle of Innovation and bringing a lot of enthusiatic design and words. I agree that Tom's approach is not very quant like the one we learn from the MBA program (I am in University of Chicago program myself) but we should consider that quantitave and basic analysis is not the only way to approach success and life. Tom comes from Stanford and he has left behind his "numbers" approach and in some way become the guru of the new age. Always relentless and goes against the tide. I have bought 5 copies for myself and my friends! Cheers and congratulation to Tom! HE IS A PLAYER.
Rating:
Summary: The internet didn¿t change the Honor Code
Review: The reviewer who said it was OK to freely borrow from "Free Agent Nation" should be aware that in my view this would be a violation of our Honor Code and would probably get me kicked out of my MBA program. The internet didn't change the Honor Code. Perhaps this book wasn't geared to MBA programs. Even so, trying to repackage to appeal to a younger audience without upgrading the content is a mistake. The reviewer below underestimates people's sense of right and wrong as well as attention spans. Mr. Peters underestimates people's ability to discriminate between form and substance.
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