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Summary: Potentially a Life-Changing Book
Review: If you've ever wondered how to enlarge your sales force, read this book. Written in simple, alluring anecdotal language, this book is a must for anyone who strives to increase their sales productivity.
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Summary: Great for communicating customer service ideals to employees
Review: I'm a dentist, and even though people think I have patients, they are also customers. I and my staff have to deliver exceptional service if I expect them to come back and refer their friends and family to me. The normal dental experience in this world is "well, he didn't hurt me too much." I want people to rave about their dental visits, not just tell the usual "horror stories"! This book has been used in my office as a reading assignment and the subject of staff meetings, in an attempt to comunicate to my staff and have them deliver service that exceeds the patient's expectations. The simple style it's told in really keeps their attention, since most people will not read the more detailed and lengthy books on the market that are similar in substance. Highly recommended for any business person--large or small!
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Summary: This book saved my company!
Review: I've been a struggling small business owner (some 32 to 38 employees, depending upon the season) thinking my problem was either that I was undercapitalized or that I had hired the wrong people. Raving Fans was a wake up call. The problem was I wasn't creating raving fans. I was satisfied if my customers were satisfied, but I learned in this book that service is so bad that customers expectations are low. It's easy to satisfy low expectations and it doesn't mean very much. You have to create raving fans. Customers who tell others how wonderful you are. Today everyone in my company is focused on customers. Focused on creating stories our customers can tell others. Creating those magic moments the book calls giving symbolic hugs. Best of all Raving Fans gave me the road map to do it, all wrapped up in three easy lessons. This book may be simple, but it is also profound and by far the best customer service book I've ever read, and I guess the best business book too. I'd be out of business today if I hadn't adopted the strategy of creating raving fans and then getting everyone in the company to do the same. The result is we've stopped buring our customer list every six months. We're retaining old customers, adding new ones and sales are way up. Today Raving Fans is required reading for every new hire. Thanks Amazon for this opportunity to write this review. You're the best. I'm your RAVING FAN!Richard Anders
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Summary: Twenty-dollar lesson
Review: Re: Raving Fans by Ken Blanchard I have a question. Why wasn't this book published as a leaflet? The entire lesson could have been taught in about 5 pages. While I agree with the three fundamental guidelines described in the book, I thought the structure of the book was a bit juvenile. The anecdotes were very farfetched and somewhat archaic. For example: (1) the cab driver who just happens to have a cooler full of soft drinks for her customers and two thermoses with regular and decaf coffee, and (2) the full-service gas station??? I could have thought up better stories than these. Or at least stories that apply to the real world. And what's with the golf? This isn't even relevant to the book....but it sure helps to take up space. I expect more out of a published author with his credentials. I've heard a lot about Blanchard, but haven't read any of his books until now. Rest assured I won't ever read one again. Perhaps that's the most important lesson I learned for my $20 spent. My recommendation: BORROW it from a friend if you're really interested.
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Summary: Raving Fans Works!
Review: This book exemplifies customer-focused action at its best. This book forges the term "Do unto your customer as THEY would have YOU do unto THEM". Ken's writing style makes it a pleasure to read and hard to put down. Of course, with any of Blanchard's works, you expect quality, but Raving Fans shocks the reader into thinking, "It's actually simple to please the customer, why don't I just follow these guidelines?"
Raving Fans reminds us that we all have customers, whether or not you have direct customer contact. The strategies presented will enable any one to identify the needs of their customer, exceed those needs at little or not monetary cost, and truly create Raving Fans.
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Summary: Buy one for everyone in your company
Review: What a wonderful book on "true" customer service. The author has given us a "mythical" way of looking at everyone we serve: customers, employees, vendors, etc. I purchased 20 copies and distributed them to all my business friends. They loved them and thanked me for the insightful book. This book could easily revolutionize the way business in done (well). Buy it before you are forced out by someone who does.
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Summary: I recommend this book to everyone!
Review: I read this book last summer after I lost my sales job. My ex-boss didn't have a clue about customer service, or even being a human for that matter. It was money, money, money.The Raving Fans thinking is the work ethic I now look for in a potential employer. As the world grows larger and more competitive, I think we seek out some "human touch" where ever we can find it, and by trying to please your customers, you then keep them as your customers! I really liked the enthusiasm of this book, and have talked about it with many people and a lot of friends have read it and agreed. It is a book that every employer should have each and every one of his/her employees read! Just fabulous! It's a shot in the arm, I only wish I had read it before last July...
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Summary: Raving Fans are not just your customers!
Review: This book opened my eyes to the fact that there are several types of "raving fans"...not only your customers. One has "fans" who are co-workers, vendors, suppliers, those above you as well as those below you. Basically, every relationship has the potential of being a raving one...look at "customer service" with a new frame of mind as to who all are customers!
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Summary: The acid test for business growth
Review: The most important sentence of this book. "I realized then that to get raving fans I must decide what I wanted." Too many business people are in business because they have to be. They have no motivation to get raving fans. And without raving fans, your business is going on a downward exponential curve. Don't meet customer expectations, exceed them!!
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Summary: Quick and simple way of improving your business!
Review: Raving fans is a book of simple pleasure. For the reader it composes a simple journey through right and wrong! In addition, as a book for reference for future assistance, Raving Fans is priceless. Excellent reading and a very good value compared to many of the self-help books out there today!
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