Rating: 
Summary: A Few Simple Ideas
Review: Looking for a quick how-to read on managing? This is it. Stephen C. Lundin cleverly boils it all down to a simple story in the form of an allegory that everyone can apply to their own situation. "Fish" transmits a few simple ideas: be enthusiastic; make someone's day; and, be there for everyone. If you're really serious about management and leadership, go on to read "West Point: Character Leadership Education..." by Norman Thomas Remick, another easy-to-read book that uses allegory (West Point symbolizes America) in order to give you a complete understanding of the basic foundations of management, leadership, and character in our America.
Rating: 
Summary: Very dissapointed
Review: Other people have said it - it's just fluff. Be nice to people, have fun and listen to them. In about 100 pages. This could be condensed to a single sheet of paper. Don't waste your money.
Rating:
Summary: FISH is all filler!
Review: I was extremely excited to read Fish. I couldn't have been more in agreement that making our work environment fun could have positive effects. I also could not have been more disappointed in the work itself. The book revolves around three simple points, "Choose Your Attitude," "Make Their Day," and "Be Present." Almost as if the author is aware of how few bones this fish really has, he draws these concepts out over several chapters to make them feel more meaty. The taste left in the reader's mouth is pure filler. The book runs 115 pages, but feel like less. The large type and generous margins have the feel of a student reaching to make the bare minimum pages of their term paper after having procrastinated too long. The story within those pages is, by the authors admission and intent, pure fiction. Sadly, it is very, very bad fiction. My biggest disappointment with Fish is that, with such a compelling story to tell, that of Pike's Place Fish Market, why would the author choose to go with a fictional story to support the claims made in the book? And, if the author chooses to use a fictional story, why would he choose to make the troubles of those involved so cliché and so easily solved? It seems to lead the reader to the conclusion that the concepts expressed have had no actual success, or could only secceed in the simplest of circumstances. I believe both conclusions to be wrong, but am given no evidence to refute them. The clumsy rubric the book provides would give the reader no better start to duplicating the actual success of the real fish market than they had when the started. To add insult to injury, the author throws in an out-of-left- field marriage proposal between two characters with no prior hint of romantic involvement to cap off the story. I felt as though I had not read something beneficial to my company, but, the worst romance novel ever written. I still have great interest in learning about the story of the real fish market, but I will be a better consumer in the future. This fish story, stinks.
Rating:
Summary: A book for those who cannot think for themselves
Review: This is a cynical attempt at creating a new publishing phenomenon. It is a sad indictment of our current unthinking society that it, like Who Moved My Cheese and the Chicken Soup series, will probably be successful.The minimal substance of this "pamphlet" could have been stated in less than five pages. Don't bother to buy it.
Rating: 
Summary: Go Fish!-ing, you won't regret it
Review: I'm the human resources manager of a small marketing and advertising firm, and let me tell you- days (literally days) after I began to implement Fish! philosophy, people started to come into work earlier, smile more, became more productive, and had a lot more fun! At first, I thought that Fish! was just another dumb book on re-inventing the corporation, or some silly new-economy stuff. But it's more than that, and I'm really glad that I have it a chance. Not only has it done wonders for business, but it's changed my life very deeply. I do have to give it a star down, because if I hadn't also seen the movie, I would have had trouble understanding it- and may also have just reacted the way a few other people who've posted reviews here have reacted. The book is far cheaper- the movie costs [a lot] to buy- so I assume some managers just bought a few copies of the book and gave them out to their employees expecting things to get fixed. It may sound like common sense, yeah, but then why do you complain about the customer service every time you go to a large chain-store? Obviously, not as common as you'd like to think. I'd say buy this book, and read it- but you also need to see the video, or even visit Pike Place Fish in Seattle. Maybe you'll see me there in an apron catching raw fish. Heh. I hope so.
Rating:
Summary: If your workplace disgusts you, read this book
Review: It was an easy reading book, and a book that makes you look very positively at life. It mostly pertains to how good you can make a work place feel and look like, but a lot of it also helps you in the way you look at a life on the whole I was first introduced to the pike fish market through this book. And i realised if a fish market can be a beautiful to place to work in, then, its just in our minds to make any place that we work, a place that we look forward to go back.
Rating:
Summary: More management fluff
Review: Pure management fluff - i found nothing useful in this book. Oh there is one useful thing, it's short so you only waste a little bit of time. Stay away!
Rating:
Summary: Disappointed
Review: I was very disappointed in this book - more management fluff. It's just not that simple to change the way people work and motivate them as stated in this book in today's day and age.
Rating:
Summary: insult on any thinking person's intelligence
Review: It is just a poor way of looking at management. Authors may wish to make money, that is fair enough. But they shouldn't do it by making fun with us. Do not waste your time, however short time it may require. Not worth it!
Rating: 
Summary: Dont waste your time or money
Review: Giving the content (I got the CD) of this book the highest rating is an insult to really great books. If you get the CD you will hear two examples of the fish market in action, I found it amazing that in the first - the worker quotes an incorrect price to a customer, in the second example they are yelling a lewd joke back and forth while working, one that if it was told in my office could get a person fired (granted I work in a sensitive environment). I give it two stars because I thought a point really not stressed in the material, getting all the workers involved and to buy in, is important. But I would still shy away from this fluff, and I will take high reviews from numerous reviewers less seriously in the future. BTW - the author throws in some really corney stuff with the main characters personal life they did not need to, be forwarned!
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