Rating: 
Summary: Excellent introduction
Review: This book gives professionals and students an excellent introduction and overview on marketing management, on analysis of opportunities, development of marketing strategies and on planning, implementation and control of marketing programs. There is a focus on the traditional marketing process and there are good examples on many topics in the book.Don't hesitate, get it!
Rating: 
Summary: good reference
Review: This book is a great reference guide for those interested in marketing. The topics covered are too varied to be indepth, but it cavers a wide range of topics. I'd read this book in conjunction with Guerrilla PR Wired by Michael Levine to get a complete picture.
Rating: 
Summary: Terrible Flow
Review: This book is not organized well at all. There is a lot of repetition in the chapters and they are extremely long with a lot of information contained in each chapter. Many of the examples seem irrelevant and the book just does not flow well. It seems Dr. Kotler is attempting to use the same old dry text with modern updating that makes this book long, confusing and boring.
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Summary: Marketing book from Marketing Czar
Review: This is a really great book to read even you have read previous books written by this czar in marketing. Your company success might be depend on your ability to see the secret of the new millenium marketing way. Excellent book.
Rating:
Summary: Turns marketing into rocket surgery.
Review: This is the approach to marketing that tries to quantify the process instead of illuminate it. When all the formulas are stated, the numbers crunched, the bullet points listed, and the case studies studied, marketers are still left with the same problem: How do I align the whole company behind a single, powerful idea? In this particular effort, your best allies are courage, common sense, and a handful of simple principles. An expensive, five-pound "bible" is only good if you want to wake up your colleagues by dropping it on the table. Unless you're a student who has to read this stuff, you're better off buying "Bottom Up Marketing" by Trout & Ries or "The Brand Gap" by Neumeier, and spending the money you save on a nice dinner.
Rating:
Summary: UOPHX NEEDS NEW TEXT FOR THIS CLASS
Review: This is the worst text book I have ever had to use. Nary a single useful practical exercise in this book. Just a compilation of the author's professional exploits. This is not crying over spilt milk. I earned an A in the class in spite of the text.
Rating:
Summary: Highly distilled marketing text
Review: Updated and current, with several hundred mini-case studies, this is the definitive marketing text. Not for casual reading as it challenges you to apply key skills in analyzing "real" marketing examples. Fortunately, learning aids are available online and referenced in the book. I would recommend this edition to anyone in marketing or sales intent on success.
Rating:
Summary: IT RAMIFIED EVERY ASPECT OF MARKETING
Review: Using a variety of case-study analyses, this "Marketing Management" elaborated on the principal concepts of 21st Century marketing. Post-graduate students, as well as practising professionals will find it useful. Its specialized chapters did their best in ramifying every aspect of marketing. Information is everywhere; although that its versatility led to the boring repetition of strategies.
This book is simple and well-written. It is very good; but in comparison, the "Principles of Marketing", which is cheaper and comes with an attached CD-ROM, (and was written by Gary Armstrong and this same Philip Kotler) offers much more for less money.
Rating:
Summary: A True Millennium
Review: Well Marketing Management (Millennium Edition) was very usefull for me to see broadly all the aspects of Marketing Management, I would sudjest that all Marketing oriented students or managers should read it and will make a change in thier way of thinking .
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