Rating: 
Summary: Good Primer for PCM
Review: I purchased this book to prepare for the AMA's new Professional Certified Marketer exam. The companion Website with multiple choice questions for each chapter made the book a real asset in passing the examination. The Web testing underscored the main themes of each chapter and allowed me to absorb a great deal of information that would have been difficult to pick up through a straight reading. In my opinion, this is the one book you need to prepare for the exam.
Rating:
Summary: This is the best book of marketing overall
Review: If you're a student, or even an interested in the marketing area, I think you should buy this book before any other.
Kotler does a very good job explaining about the most common marketing topics.
Although the book doesn't go too deep at any topic(since it covers a lot of stuff), it explains enough to give you a good basic knowledge of the subject.
If you want to read a marketing book, entirely, with attention, this is the best option that you have. You might end up with more knowledge about marketing that many graduated people.
Intead, if you want a refernce book, this is a good option too. It's organized enough to help you find the subject you need and help you learn a decent amount of stuff about it.On a final notice, if you want to learn marketing overall, but think that will be too tough to read a +700 pages book, you might look for "Kotler on Marketing", which contains less stuff, but still covres most of the subjects of thsi one in an arguably more practical way. A very good book too.
Rating: 
Summary: Essential reading, but difficult reading.
Review: It's an essential book to read if you are a student studying marketing/management or business-communications.
Rating:
Summary: An absolute masterpiece
Review: It's not an easy task to thoroughly review and summarize such a vast discipline as Marketing. Prof. Kotler's book is definitely the best choice for those wishing to start learning Marketing from scratch as well for those experts wishing to review or deepen their knowledge through the extensive bibliography which is provided. The reading is easy and enjoyable, thanks to pictures, examples from everyday's life and common Marketing mistakes that make you master the art of observation and strategy. It would have been useful to dedicate a chapter or two to quantitative analysis methods, such as the usage of statistics and so on, but such a miss is easily forgiven once you get through the text and get caught by the Author's style.
Rating:
Summary: Broad Focus
Review: Kotler is a name synonomous with marketing. I have several of his books and have enjoyed them very much. It is a broad focus though. It doesn't dig very deep into specific industries of course. If you happen to be looking for restaurant marketing specific book recommendations, there are several at the Quantified Marketing Group website at www.quantifiedmarketing.com. We have several complimentary restaurant marketing resources and book recommendations there.
Rating:
Summary: Broad Focus
Review: Kotler is a name synonomous with marketing. I have several of his books and have enjoyed them very much. It is a broad focus though. It doesn't dig very deep into specific industries of course. If you happen to be looking for restaurant marketing specific book recommendations, there are several at the Quantified Marketing Group website at www.quantifiedmarketing.com. We have several complimentary restaurant marketing resources and book recommendations there.
Rating:
Summary: Excellent detailed introduction to marketing
Review: Kotler is recognized as one of the masters of marketing. This book continues his excellence in the field. His focus on marketing from a strategic management perspective would be sufficient to make this book worth the price. However, he also includes significant sections on internet marketing, which add a tremendous amount of value for the modern manager or business student. This is the core text for marketing in the Athabasca University distance MBA program. Highly recommended.
Rating: 
Summary: A Marketing textbook for students, not managers
Review: No doubt this book is a classic in Marketing - most any MBA program in the world has this book as required, if not optional, reading. If you're taking an academic Marketing class, you'll probably be required to buy this, and rightfully so. If you need a desk reference on Marketing, again this will be a good read.
That said, it is a very long and detailed read that covers Marketing definitions, Marketing gurus, Marketing tactics, Marketing strategy... The whole 9 (or 10?) yards. In being everything to everyone, the book loses some of it's strength. If your interests are less broad and academic, the book is too broad. Interesting in improving your advertising? There's more precise books out there. Interested in applied Marketing Strategy? Again, there's more focused books available than even just reading Kotler's sections.
Rating:
Summary: Enjoy the Millenium Edition Today!
Review: Our Marketing Management Class at Loras College in Dubuque, Iowa recommends this book for anyone interested in an extensive look at Marketing.
Rating:
Summary: The marketing standard bearer
Review: Phillip Kotler is an internationally recognized name in marketing, and this introductory text (undergraduate or MBA-level) is a comprehensive resource on the subject. It provides a framework for analyzing marketing opportunities and making strategic decisions with respect to the marketing mix to maximize customer value. This latest edition was written with the Internet in mind and how it has changed marketing strategy. The only problem with the book may be its comprehensiveness because it tries to cover every conceivable topic. That makes it a handy reference, but you may need to consult other resources on both marketing and strategy to get a deeper understanding.
| 
