Marketing Management

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Summary: Solid Overview of the Field
Review: A great foundation text for anyone who'd like a better command of the field.

As someone who was fortunate enough to study with Dr. Kotler at Northwestern University, I must add that this leading light of the marketing field is one of the nicest men I've had the pleasure of knowing. It's nice to see good guys get ahead on occasion!

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Summary: Spanish readers
Review: Estoy interesado en versiones en español, I am interested in spanish' edition

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Summary: Marketing Management
Review: Excellent condition of book - Thanks for sending it so quickly.

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Summary: For teaching
Review: Generally useful and apply to real life situation

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Summary: Marketing Management: Millennium Edition.
Review: Good overall review of concepts and theories, as well as everyday real-life activities of marketing. Found it very helpful in applying concepts to my work (bought it for an MBA class).

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Summary: classic
Review: Great text for marketing basics. If you need a place to start this is it. It delves into a variety of topics and covers the extensive ground of marketing management. Should be great for students and professionals because it has many real life examples. It is very general, not industry specific. So, if you're looking for marketing specifically for hospitality and tourism for example, Kotler co-authored a textbook on that too. (another great book on that topic is Heads in Beds-hospitality and tourism marketing). A great book on branding is Keller's Brand Management.

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Summary: Another Kotler Classic
Review: I buy a new Kotlet Marketing Managment book each time they are issued. This edition is no exception and I'm glad that I bought it. In addition to the totally updated and revised case histories that I always find fascinating, Mr. Kotler has integrated a great deal of information on the new economy and electronic technologies throughout the book. From CRM to e-commerce, he has again provided a roadmap for the professional marketer. I found the section on marketing planning and how to integrate the internet into your branding and marketing plans to be extremely effective. New charts throughout each section as well as new sidebar features called "Marketing Insight" and "Marketing for the Millenium" make the book even more valuable.

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Summary: wide view of marketing managment aspects
Review: I finished business studies and i read this book to expand my knowleges on marketing. It covers all the subjects in marketing in assosasion with managment. I found it very usefull for someone who want to be aware about marketing and to gain the ability to communicate and understand the marketing department role and goals in business

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Summary: Excellent service
Review: I got my book within 2 days and book was in excellent condition.

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Summary: MARKETING MANAGAMENT
Review: I NEED THE SPANISH VERSION OF THIS BOOK, COULD YOU TELL ME IF IS POSSIBLE THAT I OBTEINED IT?. THANK YOU. My E-MAIL IS. [e-mail]