Writing Effective News Releases...: How to Get Free Publicity for Yourself, Your Business, or Your Organization

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Summary: Writing Effective News Releases
Review: Fantastic!!! I purchased "Writing Effective News Releases" shortly after it was first published, and have used the information to get several news releases published. I am a commercial real estate broker in California and Nevada, and having good free press releases is a great way to keep your business in the public eye. Thank you Catherine. A must have book for people seeking public exposure.

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Summary: from someone in the biz
Review: It's rare that you read something informative and entertaining. This book is written with humour and intelligence. It isn't exactly in the class of Michael Levine's Guerrilla PR Wired, but it is a gool tool to have around. The specific nature of the book is also helpful for those with specific questions.

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Summary: Very Useful
Review: McIntyre hits the nail on the head witn this one. I've found that my organization's releases have received much higher usage now that we follow her format. We also use Michael Levine's Guerrilla PR: Wired because of its strength in updating public rlations techniques to the Internet.

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Summary: Review from The Int'l Association of Independent Publishers
Review: Oh Boy! An entire book on news releases. This is a very, very important book, and here's why: The media needs news. It sounds simple, but it's true. News releases are the tools of the trade for TV, radio, cable, newspapers, and company newsletters. So many people seem to do news releases wrong, and with hundreds coming in a day, a good news release can make the difference between great exposure for your service, product or event, or no exposure. The book's biggest selling points: lots of actual news releases are shown and critiqued, arranged intelligently by type of relese (TV/radio; non-profit groups; business releases; entertainers, and a fine chapter on developing newsworthy ideas). Other books have only skimpy info on news releases, this one seems like "the bible"! The addition of an excellent resource section, full of usefull reference books, makes this essential for anyone needing free publicity, Highly recommended. Book reviewed by Cliff Martin for The International Association of Independent Publishers.

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Summary: Very Useful
Review: Our women's organization had received no publicity for ten years. Then obtained a copy of WRITING EFFECTIVE NEWS RELEASES and followed the suggestions in the book. Every news release we have sent in since has resulted in newspaper pieces on our group. Even inexperienced people can understand how to write a good news release,because there are so many good examples to follow. Anyone who wants to get publicity should be able to benefit by getting this book.

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Summary: Women's Organization
Review: Our women's organization had received no publicity for ten years. Then obtained a copy of WRITING EFFECTIVE NEWS RELEASES and followed the suggestions in the book. Every news release we have sent in since has resulted in newspaper pieces on our group. Even inexperienced people can understand how to write a good news release,because there are so many good examples to follow. Anyone who wants to get publicity should be able to benefit by getting this book.

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Summary: Excellent!
Review: This book is very helpful for anyone who wants to get publicity for their organization. A "must have."

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Summary: Not too impressed
Review: This book is written in a "hunt and peck" style: you have to hunt for useful information and then peck what is feasbile and what is not. I wasn't too impressed, but I guess all publicity books are the same. It's not like there's much new information out there.

I do recommend "Free Publicity" by Jeff Crilley. ...

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Summary: Fantastic Resource!
Review: When I started looking for information on news releases I read a lot of books on the topic. This book, without question, was the best of the bunch. The author is a newspaper reporter and advertising copywriter and knows what it takes to grab the attention of news editors. Before I read this book I tried for a year to get my news releases puiblished. After reading this book I learned what mistakes I'd been making. Now almost every release I send gets printed. The author outlines a foolproof formula for creating newsworthy releases regardless of the topic. Contains loads of examples of news releases that have proven to be successful. Other books I've read were kind of boring and hard to read, but this one is written in a down-to-earth style that's sparked with humor throughout. A thoroughly enjoyable and useful book. Highly recommended!

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Summary: A great book!
Review: Writing Effective News Releases is a great book! Not only does it have loads of information on getting free publicity, but the material is presented in such a delightfully humorous manner that I actually found myself laughing out loud at times. It's wonderful when you can learn something helplful and enjoy dong it at the same time.