Experimental Design: Procedures for Behavioral Sciences

Rating:
Summary: It's expensive, it must be good, right?
Review: I have used this book as a graduate student doing social science research. The editorial reviewers got it right; Kirk emphasizes logical explanation, although computational equations are presented in tandem. The book is so expensive because it's so thick and thorough. Everything's here. You won't have to buy a bunch of other books. Just about everything to do with ANOVA and modeling is in here. A good resource.

Rating:
Summary: Simply a classic
Review: This text is a great purchase for any student who will be designing and performing experiments as part of his or her own research. For example, a Ph.D. student in marketing who is studying consumer behavior should read this book. As a matter of fact, it would be a great "prep" book to read before showing up to a Ph.D. program (again, only if the research program will involve performing experiments).

Rating:
Summary: Simply a classic
Review: This text is a great purchase for any student who will be designing and performing experiments as part of his or her own research. For example, a Ph.D. student in marketing who is studying consumer behavior should read this book. As a matter of fact, it would be a great "prep" book to read before showing up to a Ph.D. program (again, only if the research program will involve performing experiments).