Rating: 
Summary: BRILLIANT
Review: Unlike "pop" influence books like the neo-machiavellian "48 Laws of Power" or NLP / Tony Robbins rubbish, this is REAL social science. Cialdini is brilliant, providing solid evidence to back up his principles. Each major concept is supported by a variety of social psychology studies that demonstrates the principles in practice. Not only does it show how you can and how you are influenced, but also provides notes on how not to be manipulated. His style, while very detailed, is easy to read, with lots of often self-deprecating humor throughout. If you want to get a taste of this before buying, I'd suggest the audible lecture by Cialdini - it's a great intro to the subject and a blast to listen to. My only hope is that too many people don't find out about this book. Let them waste their time on NLP pseudo-science and outdated Machiavellian nonsense.
Rating:
Summary: A Must Read for Everyone
Review: I've bought lots of these sorts of books hoping to get some insights into advertising. I would have to say this and 'Ogilvy on Advertising' have been 2 of my best purchases ever. Although Ogilvy was more geared towards advertising, whereas this book also can be related to everyday life. This would be a good book for anyone anywhere to read, not just advertisers. Teachers, Policemen, anyone who has to deal with people should read this book! This is a smallish book but packed full of information. Every sentence must be carefully read. I first skimmed through the book and discovered this later as I read it. This book may be small but that's only because it doesn't contain lots of extraneous information. It is very to the point. I already tried a couple rewordings on some of the advertisements I've done and the results have been very positive so far. I am very happy Robert Cialdini wrote this book. I hope he writes others, I plan to purchase anything else by this author.
Rating:
Summary: excellent
Review: After reading "Influence:Science and Practice", I never realize before that the aspects of "influence" has a pervasive effects on individual perspective (perception) in the formation of the social characters. In essence, our civilization is formed by the force of the influence. Read this book and take the best opportunity for learning the art of living.
Rating:
Summary: A must for anyone selling or buying complex solutions
Review: Cialdini has done a masterful job of putting together social-psych studies into the nature of personal influence and compliance in a format that can be understood by the average Joe. If you are a sales professional looking for the reasons behind the "Yes," or if you hold decision-making authority in buying complex solutions, this book is a must-read. Cialdini outlines what tactics are used by the best and worst in the business, why they work, and what to do to combat these situations and tactics.
Rating:
Summary: Valuable Book
Review: Are you a wuss? Maybe it's because your momma treated you badly and wrecked your self-esteem. Or perhaps you just don't grasp the science of influence. If it's the latter, buy this book. You'll never find a clearer explanation of why people maneuver you into doing things against your interest. Dr. Cialdini's writing brings such clarity to the methods of influence that his recommendations on ways to combat them are almost superfluous. If you still can't resist car salesmen, you will at least know why you're being led around by the nose. On the other hand, most of us are selling something, even if it is just ourselves, and this book will certainly help in that endeavor. Perhaps most important, "Influence" is solidly based on scientific research. This is no half-baked self-improvement book written by some horse-trader. "Influence" is well-written and engaging, with plenty of anecdotes to leaven the science. You will want to keep this book and review it occasionally, because it is packed with solid information.
Rating:
Summary: Extremly Insightful
Review: I found Cialdini's newest book to be very insightful. I am now able to understand the reason for situations of which I have been involved as both the recipient as well as the reciprocator. This goes for both my personal and my professional life. The demonstration and examples of influence techniques fascinated me. I only wish I would have read it sooner.
Rating:
Summary: Fascinating Stories Exquisitely Written
Review: I frequently reflect on the insights gained from Cialdini's superb book in both my private life and my life as a public relations professional (the ultimate influence peddlar). His research is sound and his style completely readable -a book filled with many "aha!" revelations. I recommend this book all the time, often purchasing one to give to a colleague. Simple truths told simply.
Rating: 
Summary: same book
Review: Pleae note that this book and "Influence: The Psychology of Persuasion" are the same in content. So dont waste your money as I have done !! That's what my 1 star is for.I have not yet read this book in detail. When I have done it I will write another review on it.
Rating:
Summary: Incredible and Brilliant
Review: It's brilliant. really good. I read an earlier edition a couple of years ago and I was blown away, but Cialdini's latest edition is even better. It explains so much of what I've experienced in the past without understanding it, both as a 'victim' and as a 'practitioner' of influence. Cialdini demonstrates how we influence each other with fascinating stories and details of influence tactics, and puts forward persuasive arguments as to why it actually benefits society. This isn't just a fascinating read, it's an true eye opener.
Rating:
Summary: Outstanding
Review: Edition after edition. They all sell. Why? Because this is a superbly written treatise on the subject of influence. This book and Aronson's Social Animal both rate among my 50 favorite books of all time. Cialdini's influence was enormously influential in my work in the field of persuasion and you can't say enough wonderful things about this text. Cialdini writes with clarity and authority about one of the most important subjects in the world today. A mega-winner. I have bought dozens of copies of this book for clients. It sets the standard. Kevin Hogan, ...
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