Rating: 
Summary: A Different Perspective
Review: The Tipping Point provides interesting angles regarding trends, stigmas and perceptions throughout society. As this book is solidly on bestsellers lists, it is an example of the phenomenon that takes place when influential people (Connectors? Mavens?) discuss products and ideas. In fact, this book was recommended to me by a restaurant owner and I have, in turn, recommended it to a dozen other people. So the theory stands strong! The one criticism I have, though, is the repetitive nature of the information. Some sections simply ramble on too long. Overall, I think that anyone who reads this book will gain a different perspective on at least one tipping theory as it is evident in everyday life!
Rating: 
Summary: Good Read
Review: "The Tipping Point" by Malcolm Galdwell takes a look at various social phenomena and examines the how and why of their success. Gladwell uses examples from the rise in popularity in Hush Puppies (yes, the shoes) to the decline of crime in New York (yes, the city). In examining the "tipping point," he discusses his research on how a fashion statement by a few can become a national trend, or how seemingly simple changes in law enforcement can affect urban crime rates. So whether your area of interest is psychology, business, public affairs, advertising, medicine, sociology, public policy, law, or marketing, I think you'll find this book interesting.
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Summary: A BIG little book
Review: A perfect little book that's easy to read and internalise. There are several interesting little known facts (as least to me when I read this book) that reminds the reader that no idea if ever too small if you can think of it in a big way. The Tipping Point is surely insightful, motivational and optimistic. I found it a heartwarming and an optimistic read.
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Summary: Perseverence Pays
Review: This book opened my eyes to the true importance of perseverence, and how just a single changed opinion can make all the difference in the world. This is the best book I have found since discovering "9 Free Secrets of New Sensual Power" which got me moving toward levels of personal intensity I had never expected to reach -- and the really interesting part was that the Tipping Point's message of perseverence helped me to continue with the lessons in the other book until I was actually able to get to a tipping point in sensuality and personal power which has been profound. If you want to boost your personal power get "9 Free Secrets of New Sensual Power." If you want to change the world get "the tipping point."
Rating:
Summary: A very interesting and captivating book
Review: If you like books that pervade your thought process for a long time, read this book. It is very interesting and allows you to think differently about trends and how they are created. An good analysis of the different types of people who facilitate trends and it's peppered with real world examples that are easy to understand.
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Summary: A Great Read!
Review: I read this book to see what all the buzz was about. I was not disappointed a great read that will really get your creative juices flowing!
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Summary: One step ahead of the rest
Review: I am a man of few words, and I believe good marketing and good books should also be succint. This book is just that. Concise, relevant to today's market place and full of strong insight Torque Launch
Rating:
Summary: A real eye opener and an excellent read
Review: This book in a way tells a story, about how an idea, or a brand or a new product, can start off small and then grow very large very quickly, and the book explains the forces and the factors that mean that this idea will either make It or not. The Tipping Point of the title is the point at which the idea will either go one way or the other. The author does an extremely good job of highlighting all of the factors that have an influence, and uses several different types of example to illustrate this. There are examples from "on the street" (Zero Tolerance in New York City), from fashion brands (surferwear from California), and from history and politics (how word of the English troops advance in the USA was spread and started the revolution). And many more. Throughout the author quotes scientific research from many fields, including Psychology and Sociology. For all I know he could have made it all up. But I don't think so, I think he has it right. This book was a real eye opener and an excellent read all in one.
Rating:
Summary: A real eye opener and an excellent read
Review: The book in a way tells a story, about how an idea, or a brand or a new product, can start off small and then grow very large very quickly, and the book explains the forces and the factors that mean that this idea will either make It or not. The Tipping Point of the title is the point at which the idea will either go one way or the other. The author does an extremely good job of highlighting all of the factors that have an influence, and uses several different types of example to illustrate this. There are examples from "on the street" (Zero Tolerance in New York City), from fashion brands (surferwear from California), and from history and politics (how word of the English troops advance in the USA was spread and started the revolution). And many more. Throughout the author quotes scientific research from many fields, including Psychology and Sociology. For all I know he could have made it all up. But I don't think so, I think he has it right. This book was a real eye opener and an excellent read all in one.
Rating:
Summary: An amazing insight into how society works
Review: When I picked this book up, I was thinking Hey this is just going to be another faddish piece of sociological mumbo jumbo pretending to be proper management science. Within about 6 pages I realised that I was being completely unfair and settled down to really Learn Something. The book in a way tells a story, about how an idea, or a brand or a new product, can start off small and then grow very large very quickly, and the book explains the forces and the factors that mean that this idea will either Make It or not. The Tipping Point of the title is the point at which the idea will either go one way or the other. The author does an extremely good job of highlighting all of the factors that have an influence, and uses several different types of example to illustrate this. There are examples from "on the street" (Zero Tolerance in New York), from fashion brands (a surfer brand from California), and from history and politics (how word of the English troops advance in the USA was spread and started the revolution). And many more. This book was a real eye opener and an excellent read all in one. I can recommend it no higher than that. It is essential reading for all marketing or brand managers, and for anyone who is interested in how trends in society take off.
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