Interactive TV Technology & Markets

Rating:
Summary: The one indispensable work on the subject
Review: A good general overview without the unnecessary boosterism of most of the texts on the subject.

Rating:
Summary: A great book on interactive TV
Review: After reading the book I realized the potential of Interactive TV. Indeed broadcasters have to tighten the belt and reorient their business plan if they want to survive in the changing world of broadcasting. The book provides great insights in the things to come, the system of interactive TV and the market potential. This is a must for all the people who have anything to do with the broadcasting.