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Rating: 
Summary: Good, but there are better
Review: Brandwith is a cute name for Internet marketing, and the author's lay out the case for pushing sales pretty well. But speaking from a small business/entrepreneurial viewpoint, I found not very much practical information that I could put to good use. If you want a better alternative, try "The Anatomy of Buzz" by Emanuel Rosen. Some very practical stuff that the upstart e-marketer can really use.
Rating: 
Summary: What a disappointment!
Review: I loved Zyman's earlier book, so I expected more of the same. But not until page 82 did I encounter a single fresh idea or interesting example. This reads like the outline for a book that was slapped together. It's not that the advice is wrong. It's good advice, but there is no depth and no originality to it, and very little worthwhile content.
Rating:
Summary: What a disappointment!
Review: I loved Zyman's earlier book, so I expected more of the same. But not until page 82 did I encounter a single fresh idea or interesting example. This reads like the outline for a book that was slapped together. It's not that the advice is wrong. It's good advice, but there is no depth and no originality to it, and very little worthwhile content.
Rating: 
Summary: Count Online Success in Sales Dollars--Nothing Else
Review: I'm glad I listened to the three-hour abridged tape set while driving in the car, rather then spend even more time focused on reading the book.There's not much new material here, but the main point of Brandwidth: Closing the Sale Online is earthshaking! When counting online success, only dollars count--not hits, visits, looky-lous--just sales revenue. For that point alone and all the supporting information, listening to this abridgement was worth my time.
Rating:
Summary: The New Coke of Online Marketing Books?
Review: Let me try to save you a few bucks. The authors believe that "brandwidth" (cool buzzword) means being able to sell on-line, and should include using the unique properties of the web to target and customize offers and relationships in a more intelligent way. OK, I get it, and ....? Not sure I should believe the authors, one of who is best known as the guy who convinced the Coca-Cola Company to scrap the world's greatest beverage for New Coke. The book attempts to take you in with the obvious observation that online brands will not be built successfully via bombastic Super Bowl advertising. OK, I get it, and ....? From my perch, online or offline, great brands are built by understanding competition and competitive dynamics, establishing a clear, differentiable product or service offering, and focusing marketing spending on the target customers with the best probable return on investment. The fundamentals of marketing have not changed in years. If you want to read actionable books on strategic marketing, pick up anything by David Aaker or Phil Kotler.
Rating:
Summary: Read his first book
Review: Reads like a sequel to a blockbuster movie. Does not quite live up to expectations.
Rating:
Summary: They should have followed their own advice
Review: When writing this book the authors should have followed their own advice, "If you don't build benefits and customer value into your brandwidth, your days are numbered." (pg 12) and "Every detail is either adding value or subtracting it..." (pg 40). If they had I would have loved this book. Instead the authors trumpet old ideas (e.g. Be customer focused not product focused) and don't add their own take on what that means. They don't even offer much in the way of supporting evidence. Throughout the book I was asking myself, "How? You're the marketing gurus, tell me how your customers did it." They talk about viral marketing, how did the successful companies do it? What are the pitfalls? They talk about the importance of fostering a conversation with your customers. Again, no examples. No "how". The authors make grand statements, but never back them up with evidence of their truth nor examples of how the sucessful used the idea for success. If you want to find out about being market driven read "The Market Driven Organization" by George S. Day., "Inside the Tornado" or "Crossing the Chasm" by Geoffrey A. Moore. But save yourself some money and time, don't bother with this book.
Rating:
Summary: They should have followed their own advice
Review: When writing this book the authors should have followed their own advice, "If you don't build benefits and customer value into your brandwidth, your days are numbered." (pg 12) and "Every detail is either adding value or subtracting it..." (pg 40). If they had I would have loved this book. Instead the authors trumpet old ideas (e.g. Be customer focused not product focused) and don't add their own take on what that means. They don't even offer much in the way of supporting evidence. Throughout the book I was asking myself, "How? You're the marketing gurus, tell me how your customers did it." They talk about viral marketing, how did the successful companies do it? What are the pitfalls? They talk about the importance of fostering a conversation with your customers. Again, no examples. No "how". The authors make grand statements, but never back them up with evidence of their truth nor examples of how the sucessful used the idea for success. If you want to find out about being market driven read "The Market Driven Organization" by George S. Day., "Inside the Tornado" or "Crossing the Chasm" by Geoffrey A. Moore. But save yourself some money and time, don't bother with this book.
Rating:
Summary: Begining of Marketing as We Will Know It
Review: Zyman (and Miller) continue from where "The End of Marketing As We Know It" left off. Taking accountability to the Internet, they remind us that it is not "notice me" ads that make money, it is ads that give us a reason to buy the product. In the end it is sales that determine business success (I won't remind them that collecting on A/R also plays a significant role). By using marketing to build brandwidth (as well as PR and any other way to get the message out), business can close the deal. Remember the customer and sell to him and you will survive.
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