Rating: 
Summary: This changes everything! You'll be hooked from page one.
Review: The first chapter of this book alone is worth the price. The authors explain how affiliate programs are fundamentally redistributing power in terms of who is making money on the Web, and why, and how it's going to change even more dramatically in the future. And not just with the same tired affiliate program examples (Amazon, CDNow, etc.) but with next-generation companies like CrossCommerce.com who are doing automated magic for affiliates that will knock your socks off whether you've got 10 pageviews a month or a million.For those who are new to affiliation, this book is the perfect starting point, though this must not overshadow the fact that "Affiliate Selling" is perhaps destined to become the bible of its category due to the forward-looking ideas and excellent creative tricks (combined with all the basics) that will have affiliate veterans getting out of bed in the middle of the night to try something new on his or her site. Don't miss this one!
Rating: 
Summary: Better than the others, but that doesn't say much.
Review: The Helmstetter and Metivier book is better than most of the other titles in this category, but the category doesn't have any good books overall, so that's a pretty lukewarm recommendation. I can't characterize this book as a "must have" and find it fairly incredible that some other readers give it such high marks. If you want to get up to speed quickly in affiliate marketing and affiliate programs, this is a good place to start. But you can skim this book in a few hours to get what you need. Then its off to the Internet to get the latest information. In about two years, this book will be quite dated. I think the authors are correct in their enthusiasm for affiliate marketing in general, but their treatment is superficial cheerleading. The mechanics of an affiliate program are pretty straightforward. It's the marketing that's difficult and they offer no insights here other than warmed over cliches.
Rating: 
Summary: Selling What? Definitely a pre "dot-bomb" book!
Review: There are better books out there. This covers all the same basics that everyone else has, but there is nothing special here. Who are these "pioneering experts in the field" (quote from the back cover) who are unheard of in the Affiliate Manager community? Note that both of their companies (and affiliate programs) are dot-gone. Can you trust authors who actually think (no offense Mr. Bezos) that Amazon.com created this idea, when there are documented examples of programs running years before? Just examples of gross issues that detract from the "expert" value I need in an author before I will accept them as credible. Dan Gray's book is a bit dated, but is better, and Shawn Collins' book gives a great perspective. Shawn is still managing one of the best run programs out there. Buy either of these books first.
Rating:
Summary: An excellent look at the world of affiliate selling
Review: This guide is very helpful, practical, and well researched. After explaining all the variations of affiliate selling and the available solutions (commissions, pay-per-click, hosted storefronts, online merchandising tools, etc.), the authors give some really great advice about how to set up your affiliate links, manage your selling, and maximize the revenues that your site makes. The level of detail is helpful for both beginners and the more experienced, and the book is probably most useful for the owners of small-to-medium Web sites. I learned some tips that will help my site.
Rating:
Summary: Incredible book!!
Review: This is one you cannot miss! Well written, easy to digest, and so very eye-opening. It makes you want to read every book Helmstetter writes.
Rating:
Summary: Incredible book!!
Review: This is one you cannot miss! Well written, easy to digest, and so very eye-opening. It makes you want to read every book Helmstetter writes.
Rating: 
Summary: The How's and Why's of Affiliate Marketing
Review: Very good book outlining the big picture of how affiliate marketing will profoundly change Internet commerce and marketing. I sincerely believe that they are right in this even though they are only discussing the tip of the iceberg. Most of the book is devoted to the more practical aspects of implementing an affiliate program and maximizing revenue for the ones you are signed up to. The practical part includes a lot of good advice and really has no competition apart from Ken Evoy and Declan Dunn's even more practical books about the same subject. If one could wish for more, it would be more recent data and a little more stringent or academic approach the subject, as there is a big need for a textbook on the subject for students. Highly recommneded.
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