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Summary: Everything I needed to know!
Review: 4/2000 - I was just appointed the new Affiliate Manager at a dotcom, but I didn't know where to begin. This book had ALL the answers and current, insightful advice. Now I feel like an expert on Affiliate Marketing. Makes me want to start my own website and get rich. GET THIS BOOK!
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Summary: Discover how you can take advantage of the most rapidly grow
Review: From the back cover: Created by Amazon.com as a way of generating sales through referrals from linked Web sites, affiliate selling has quickly mushroomed into one of the biggest sources of e-commerce revenue. In fact, experts predict that, within the next few years, affiliate sales will account for as much as 25 percent of all retail e-commerce. A major reason for this is that anyone with a Web site can start earning commissions by becoming an affiliate and directing visitors to other sites that actually sell something. Written by pioneering experts in the field, this comprehensive guide clearly shows how to plan, implement, and manage a successful affiliate program on the Web. Helmstetter and Metivier detail the various types of affiliate programs and explain how to choose the best one for your goals. Individuals will learn where to register for free Web pages, how to build a virtual storefront, and how to add affiliate links to their site. Merchants will discover how to start an affiliate program, extend their marketing reach, utilize third-party tools, and much more. This book provides hands-on advice and guidance on how to: o Select the right affiliate program o Implement the required technologies o Manage content development o Analyze traffic trends and drive traffic to a site o Avoid pitfalls and costly mistakes o Maximize commissions by refining the product mix, placement, and display GREG HELMSTETTER is a co-founder of CrossCommerce.com. He's developed online and e-commerce strategies for Fortune 500 companies and startups alike, and is the author of numerous articles on Web marketing. He received his MBA in Marketing from The Wharton School and is the author of Increasing Hits and Selling More on Your Web Site, which was listed on the Amazon.com 500 bestseller list. PAMELA METIVIER is a co-founder of Clip2.com where she developed its affiliate program. She has authored over 40 manuals and created Help systems and Web-based applications for corporations such as Intel, HitachiPC, First Data Corp, and Vantive.
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Summary: An All-Encompassing Perspective of Affiliate Marketing!
Review: Helmstetter and Metivier offer an all-encompassing perspective of the affiliate marketing industry in their book Affiliate Selling. Readers are introduced to a number of marketing concepts, strategies, and companies that will get them results. Readers will learn from some of the best people in the industry, including Amazon.com, one of the premier models of online affiliate marketing today! Merchant companies large and small have set up elaborate partnerships with linking companies and others to market their products and services. Bags, books, clothing, computers, flowers, food, music CD's, and toys are among the more popular items marketed through referral programs today. Readers will learn about affiliate marketing companies who make a living by bringing merchant companies and individual Website operators, companies, and organizations together. BeFree, LinkShare, and Commission Junction are some of the leading affiliate solution providers cited in the book that readers should know about. The readers of this book will learn how they can enhance the value of their Websites by linking with merchants offering products and services directly related to their own Website objectives. Consider a pet store owner linking up with a respected brand of high quality, high-protein dog food. Travel agencies can team up with manufacturers and distributors of name brand travel bags and luggage sets. A book reviewer could link up with an online book dealer to provide quick sales and delivery of books to his readers at substantial savings over traditional methods of buying books! This book offers a great amount of technical help to business operators and Web developers by demonstrating how easy it is to set up effective Web page links. Banners, graphics, text, scripts, strategic placement of logos, and affiliate membership criteria are covered to make setting up shop easy. Screen shots provide readers with some outstanding examples of actual Websites that offer various forms and styles of affiliate linking! Affiliate marketing through referral programs has a lot to offer merchants and their affiliates. Prospects are good for them to generate a lot of money in the years to come. Whether readers are merchants or prospective affiliates, this book will help them get linked up with the people they are looking for. The authors cannot guarantee success but they do a great job of preparing and encouraging their readers. Do you have what it takes to be the next Amazon.com?
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Summary: The "How To" Book to Really Understand Affiliate Selling
Review: I am helping a web site develop affiliate selling programs. This book saved me countless hours of research to answer basic questions of how affiliate selling works, who are the key players in affiliate selling, and what are potential revenues. If that wasn't enought, the book also tells you how to increase hits at your web site. This is a definite read for the many owners of web sites. Ken Palla@aol.com
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Summary: Ok, but no Nuts and Bolts
Review: I bought this book hoping for some down to earth how to info on setting up my own affiliate program. There is one tiny little section in it that basically tells you to hire someone else. That aside, it's a great book to give you the working info on how affiliate programs work, where to sign up and how to make it profitable. I'm sure it's a great book for people that want to learn about affiliate programs, not to actually make your own. The authors have obviously done their research, and they have some inside info on the inner workings of the affiliate system. They also have rated their top 100 and listed them in the book. So, you basically can get started right away with making money on your website by adding some affiliate programs. So in that regard, this book is perfect for you. There isn't alot of books out there like this, so I'd grab it if that's the route you want to go. And despite it not being on point for me (when is there ever a book exactly what you need) I did gain some valuable insight.
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Summary: Great affiliate perspective for online merchants.
Review: I found "Affiliate Selling" a great resource. As an online merchant in the process of redeveloping and enhancing our program for our affiliates I found this book thorough, readable and very helpful. It provided me the successful affiliate's perspective on what they want and need to be mutually beneficial partners. Though I've been in affiliate marketing for some time now I'd picked it up to round out my industry knowledge and found a lot of new information. Both the book and website are great resources. I will be recommending both to new affiliates who are looking to ramp up quickly on how to maximize their partnerships.
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Summary: A Good Place To Start
Review: I have to say that I had high hopes for this book. However, once I received it, I was dissappointed. Everything that is in this book can be found on the Internet. While this book does provide a lot of information, if you have researched Affiliate Selling at all...anywhere else...you probably already know what's in this book. Having said that, if you are looking for a place to start to learn about Affiliate Selling, this may be it. This book is written for the person who knows absolutlely nothing about Affiliate Selling. It goes over places to sign up with and defines what Affiliate Selling is.
Rating:
Summary: A Good Place To Start
Review: I have to say that I had high hopes for this book. However, once I received it, I was dissappointed. Everything that is in this book can be found on the Internet. While this book does provide a lot of information, if you have researched Affiliate Selling at all...anywhere else...you probably already know what's in this book. Having said that, if you are looking for a place to start to learn about Affiliate Selling, this may be it. This book is written for the person who knows absolutlely nothing about Affiliate Selling. It goes over places to sign up with and defines what Affiliate Selling is.
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Summary: Simply Outstanding!
Review: In reading Affiliate Selling, I am reminded on each page just how clear, concise, and compelling outstanding writing can be in the deft hands of Greg Helmstetter and Pamela Metivier. It's a "must get" comprehensive guide for anyone interested in monetizing traffic on their Web site. The hands-on advice and guidance provided, in an easy-to-understand format, enables anybody who wants to participate in affiliate marketing to hit the ground running.
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Summary: One of the first and still possibly the best
Review: Released in early 2000, this was one of the first books about affiliate programs and it still sets the standard. While it didn't predict the demise of the dotcoms, this book is still very relevant. For the beginner, its basics and useful tips are exactly what you need to get started. But for the advanced reader, its unique and prescient predictions about where things where things are going are VERY interesting. (If you replace some of the book's references to no-longer existing companies with the newer term "XML Web Services," you have what amounts to a book that was written 5-8 YEARS ahead of its time! For instance, the authors were completely accurate in their prediction of the return of the importance of the individual/small site, a notion which was heresy in 2000 when the web was totally dominated by massive funded companies competing using millions of dollars from their IPO war chests. I credit the authors with this foresight and find their other 50,000-foot-level insights to still be fresh, insightful, and completely unique among the books I've seen in this category. This aspect makes the book required reading for anybody who thinks they know anything about affilate programs today. The only drawback of this book is that many of the examples sited in the directory of affiliate programs are no longer around. But the authors do reference other affiliate program directories which still exist and that is really all you need to know to find suitable programs today.
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