Rating: 
Summary: Definitely a Must Buy!!!
Review: Finally, a comprehensive book that clarifies everything you need to consider if you are selecting, implementing or project managing a mobile solution. All the jargon is clearly explained and the examples are extremely helpful for those who want to build a business case.
Rating:
Summary: Highly Recommended
Review: If you want to increase the effectiveness of your workforce, this is a must read book. The concepts are clearly laid out and it is written in an easy to understand language, explaining all the mobility buzzwords in laymans terms. After reading this book I feel confident about talking to the vendors and consultants with all the latest solutions. A worthwhile investment for any manager with responsibility for field based sales people or service engineers.
Rating: 
Summary: Mobile or desiring to be? - Excellent primer for execs...
Review: Mr. Brans does a superb job of presenting much of what is going on in the wireless world today. To be fair, I did not read the entire book, only sections that I found interesting. However, the portions I did read, chpts 1-4, 10-12 were fascinating and on target in many respects. As corporations begin aligning themselves into the categories mentioned, I was wondering where hybrid companies that have created versatile new concepts, especially outside of the US, would fit in the model. Where would companies such as Mobile Virtual Network Operators (MVNOs) that aren't quite NOs but have some of the capabilities of (Wireless Application Gateway providers) WAGs or (System Integrators) SIs in enabling mobilization and reselling it -just renting space from NOs- fit in the author's model? There seemed to be a few missing gaps, but covered the US market fairly thoroughly. Chapter 11 was extremely informative, but I am still perplexed by "wireless technology skills" and the author's definition of this, specifically in his SWOT analyses. Saying that an enterprise application vendor doesn't have wireless skills is unclear, especially as many of these enterprise app vendors are also WAG vendors or Platform vendors. Companies such as Oracle or IBM are perfect examples where they do not suffer the same weaknesses. Does this present a major competitive advantage in the market? A second point with respect to this very notion is that, in general, "wireless technology skills" can be easily emulated, learned, and implemented as many small companies are crowding the space and popping up regularly. This suggests that the real commoditization will be in the value of wireless technology skills rather than other segments as the author suggests. The book was exceptional in most other respects, containing detailed facts on the wireless markets, their evolution, and even an excellent resource base to acquire further knowledge. Even with the biased focus on a few select companies, the book covers the market's underlying agenda. The author presented information with a terse crispness but added a social element in terms of context and example to make it readable. A great primer if you are an executive, a CIO, or someone making a decision to commit resources in mobile technology. Comparable to Wireless Crash Course by Bedell in quality, with more of a business perspective.
Rating:
Summary: Mobile or desiring to be? - Excellent primer for execs...
Review: Mr. Brans does a superb job of presenting much of what is going on in the wireless world today. To be fair, I did not read the entire book, only sections that I found interesting. However, the portions I did read, chpts 1-4, 10-12 were fascinating and on target in many respects. As corporations begin aligning themselves into the categories mentioned, I was wondering where hybrid companies that have created versatile new concepts, especially outside of the US, would fit in the model. Where would companies such as Mobile Virtual Network Operators (MVNOs) that aren't quite NOs but have some of the capabilities of (Wireless Application Gateway providers) WAGs or (System Integrators) SIs in enabling mobilization and reselling it -just renting space from NOs- fit in the author's model? There seemed to be a few missing gaps, but covered the US market fairly thoroughly. Chapter 11 was extremely informative, but I am still perplexed by "wireless technology skills" and the author's definition of this, specifically in his SWOT analyses. Saying that an enterprise application vendor doesn't have wireless skills is unclear, especially as many of these enterprise app vendors are also WAG vendors or Platform vendors. Companies such as Oracle or IBM are perfect examples where they do not suffer the same weaknesses. Does this present a major competitive advantage in the market? A second point with respect to this very notion is that, in general, "wireless technology skills" can be easily emulated, learned, and implemented as many small companies are crowding the space and popping up regularly. This suggests that the real commoditization will be in the value of wireless technology skills rather than other segments as the author suggests. The book was exceptional in most other respects, containing detailed facts on the wireless markets, their evolution, and even an excellent resource base to acquire further knowledge. Even with the biased focus on a few select companies, the book covers the market's underlying agenda. The author presented information with a terse crispness but added a social element in terms of context and example to make it readable. A great primer if you are an executive, a CIO, or someone making a decision to commit resources in mobile technology. Comparable to Wireless Crash Course by Bedell in quality, with more of a business perspective.
Rating:
Summary: Extremely well written and concise book
Review: Pat Brans has done a masterful job of taking a complex subject such as mobility and wireless and boiling it down to its most important components. Besides his ability to explain wireless technology in simplistic terms, Brans delivers a compelling guide for business executives grappling with difficult decisions regarding why/when/how should I deploy mobility and what can our company expect to gain from a revenue generation/cost savings/customer satisfaction perpspective? Finally, the best part of this book is the abundant use of practical, real-world examples (such as the business process diagrams in Chapter 10 involving pharmaceutical sales reps) to help the reader clearly understand the benefits of mobility and wireless technology as applied to a business challenge.
Rating:
Summary: Extremely well written and concise book
Review: Pat Brans has done a masterful job of taking a complex subject such as mobility and wireless and boiling it down to its most important components. Besides his ability to explain wireless technology in simplistic terms, Brans delivers a compelling guide for business executives grappling with difficult decisions regarding why/when/how should I deploy mobility and what can our company expect to gain from a revenue generation/cost savings/customer satisfaction perpspective? Finally, the best part of this book is the abundant use of practical, real-world examples (such as the business process diagrams in Chapter 10 involving pharmaceutical sales reps) to help the reader clearly understand the benefits of mobility and wireless technology as applied to a business challenge.
Rating:
Summary: Must Have
Review: The book is a comrehenive guide to today's mobile market and how it applies to the enterprise. The book covers topic on the network, applications, the devices, what to expect and more. Pat explains the details in simple terms that are interesting enough for the most technically savvy and those who come solely from the business side. Anyone thinking of implementing a mobile solution must read this book!
Rating:
Summary: Get s your head around wireless tech and into business value
Review: This book gives you a clear understanding of the technical backdrop of wireless and cuts to the chase of how to apply it in business. Mr Brans brings a light of clarity to an area famous for obscure acronyms and arcana.
Rating:
Summary: Get s your head around wireless tech and into business value
Review: This book gives you a clear understanding of the technical backdrop of wireless and cuts to the chase of how to apply it in business. Mr Brans brings a light of clarity to an area famous for obscure acronyms and arcana.
Rating:
Summary: A big step in the right direction
Review: This book is by far more than just a comprehensive collection of facts and figures. The author, having a no fear approach to technology, never looses sight of the business aspects. His understanding of mobility manifests itself not only in the awareness of tools, but rather in his holistic approach to make mobile technology work for you and your enterprise without having to reengineer your business processes.
Hence, anyone who feels the urge to implement mobile solutions in their business should first consult this book... or just spend a few thousand on consultancy. Your choice.
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