Intelligent Selling: The Art & Science of Selling Online

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Summary: Finally, the definitive book about online selling!
Review: Ken Burke's book shows that he really "gets it", which is clearly why his company has built a growing stable of recognizable, national clients who will attest to the success of his Company's MarketLive application, which is driven by the methodologies spelled out in this book. Ken is obviously a dynamic entrepreneur who is sharply focused on providing an e-commerce selling platform that will drive sales results - in the real world, not in theory. A great tool for any firm considering how to increase their online sales.

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Summary: WOW! A Must Read for E-Commerce Professionals!!
Review: This book is an outstanding, comprehensive guide to online sales strategies. It is full of very practical, real-world strategies to increase conversion rates and average order size while reducing cart abandonment and customer service costs. There are lots of great examples about what works and what doesn't, and useful advice on how to keep your online customers happy and returning for more. Highly recommended!