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Rating: 
Summary: Not for everyone
Review: As an overview for the true novice, this book is full of good, basic, up-to-date ideas. However, this book is defintely not for every business with an online presence - and doesn't say that. The author never clearly states that by using the term "small business" throughout the book, she's actually referring specifically to e-tailers and those providing services to consumers. Most of the tips and suggestions would not be useful or practical if you're a consultant or use the web to promote other business-to-business types of products and services. For that, I'm disappointed.
Rating: 
Summary: Really Useful
Review: I just read this book from front to cover for the second time and plan to use it as "the plan" to publicize my web site.
Rating:
Summary: Great advice for small businesses!
Review: I just started a home based business and do all my communications via the web and email. This book was a quick read and easy to follow, and gave me a clear direction on how to market my business online, without spending a fortune! I highly recommend this book
Rating:
Summary: A great read for small businesses starting to market online!
Review: Ms. Berkley book, "Low-Budget Online Marketing" was right on target. The book enthusiastically covered the basics in web design and marketing. I flew through this book in an evening pumped up on her topics such as how to get potential customers to keep returning to your web page, building an e-mail marketing mail list and getting to the top of search engine lists. This book is not yet outdated and is well worth the small investment.
Rating:
Summary: A great read for small businesses starting to market online!
Review: Ms. Berkley book, "Low-Budget Online Marketing" was right on target. The book enthusiastically covered the basics in web design and marketing. I flew through this book in an evening pumped up on her topics such as how to get potential customers to keep returning to your web page, building an e-mail marketing mail list and getting to the top of search engine lists. This book is not yet outdated and is well worth the small investment.
Rating:
Summary: Inexpensive, Concise and Complete
Review: The book's Table of Contents give a good idea of this book's coverage. Here's a list of chapter titles: - The Benefits of Online Marketing
- Attracting Your Target Audience
- Create Effective Content
- Generate Free Advertising
- E-mail Marketing
- Building an Online Community
- Co-Branding Strategies
- Getting to the Top of the Search Engines
- Buying Traffic through Banner Ads
- Basics of Good Web Design
- Working with your Web Developer This book is a quick read because there is no filler. It is an easy and entertaining read, that you will find yourself returning to time and again as a reference. I like the way the author used case studies to add interest and humor to the book while providing justification for best practices it recommends. Don't overlook this book because of its low price. It provides complete coverage and serves as an easy to follow "blueprint" for getting the maximum bang for the buck from your online marketing campaign. This book will not steer you wrong.
Rating:
Summary: Inexpensive, Concise and Complete
Review: The book's Table of Contents give a good idea of this book's coverage. Here's a list of chapter titles: - The Benefits of Online Marketing
- Attracting Your Target Audience
- Create Effective Content
- Generate Free Advertising
- E-mail Marketing
- Building an Online Community
- Co-Branding Strategies
- Getting to the Top of the Search Engines
- Buying Traffic through Banner Ads
- Basics of Good Web Design
- Working with your Web Developer This book is a quick read because there is no filler. It is an easy and entertaining read, that you will find yourself returning to time and again as a reference. I like the way the author used case studies to add interest and humor to the book while providing justification for best practices it recommends. Don't overlook this book because of its low price. It provides complete coverage and serves as an easy to follow "blueprint" for getting the maximum bang for the buck from your online marketing campaign. This book will not steer you wrong.
Rating:
Summary: Essential Book
Review: This book is a must-read for anyone interested in on-line marketing. I highly recommend that everyone buy this book!
Rating: 
Summary: You Get What You Pay For
Review: What can I expect from a book with a cheap title and a cheap price? Well, it's not bad but all the info is loosely put together, and it is best served as an excellent intro book on the subject. Its 127 pages are rather good. Recommended as a quick intro and a stepping stone to more advanced learning on the subject.
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