Rating: Summary: Judge a book by its cover Review: An ugly book with an ugle title. I should have trusted my instinct. This book is disappointing. Don't believe in the good reviews posted here. Many of them seem to be written by the same person. All of the contents in the book can be found on the web and you don't have to pay nothing.
Rating: Summary: Great information with valuable resources! Review: Another wonderful book on how to maximize your traffic to your website. It's such a tricky, detailed process, but this book will help you sort through the bumps along the road! This book is a definite MUST HAVE for any website designer, newbie to web design and anyone and everyone who has an online business. Simple, easy to understand visuals compliment the text, which is written in a very simplistic manner. This book is wonderful - magnificent - excellent, and will help you greatly understand the elements of successful web design. I've used it to consistently update my own website, at: http://www.aei.dli.com If you don't have this book, you're missing out on your single-most-important investment in your professional life!
Rating: Summary: TRADE SECRETS REVEALED ! Review: As a leading Search Engine Positioning firm, we are upset that so many trade secrets are revealed in this book, yet delighted that more people can see that top search engine positions can be a reality. This book clearly takes you step by step through the process of getting to the TOP.
Rating: Summary: How in the world... Review: can a book about SEO be considered up-to-date if it only mentions Google once? Google drives over 50% of all internet searches. So, using the advice given in this book, you automatically lose over 50% of your potential traffic. I give it 1 star specifically because it lacks the single most important part of SEO.
Rating: Summary: How in the world... Review: can a book about SEO be considered up-to-date if it only mentions Google once? Google drives over 50% of all internet searches. So, using the advice given in this book, you automatically lose over 50% of your potential traffic. I give it 1 star specifically because it lacks the single most important part of SEO.
Rating: Summary: Old But Not Outdated Review: Considering the date of publication, this book is ancient by Internet standards. The authors' web site, www.businesstown.com, is no longer a valid URL. But is it obsolete? Encouraged by other recent reviews and discouraged by the lack of similar books, I took a chance. This book is loaded with good solid immediately usable advice - including pointers to free tools. It confirmed information I had found in my diligent coverage of the web. Better yet, it contained new information and created a finite framework for optimization. While there is outdated information, it is minimal and inconsequential. This book is an excellent value.
Rating: Summary: A real website owner's manual Review: Finally everything I always wanted to know about search engine optimization in one place. This book provides step-by-step instructions for getting better placement in the rankings of the most important engines, so now I feel I have a realistic game plan for increasing my website's performance.
Rating: Summary: Love It Review: Finally, a marketing book that meets my needs. I love it because it's focused and comes with full step-by-step guides. If you want to get top listings in search engines, this is the book to buy.
Rating: Summary: Badly Needs Updating Review: Good Book and easy to understand but it badly needs updating as many of the search engines and pay per click companies they refere to are no more! It's annoying buying a book which is well out of date, Not worth anything untill updated thats my view.
Rating: Summary: May be or May be not Review: I am an experienced search engine marketer who currently supplies companies of all sizes with full search engine promotion services at reasonable rates. I read almost everything that's out their for search engines and this book does do a decent job of covering the material. If you are new to the industry or have decided that you want to promote your site yourself (which I'd advise against), this is a place to start. If you've been in the industry for more than 2 years or so, a lot of this information is repetitive although it is a good source for referencing statistics and charts on the various search portals. If you would like to discuss this book, search engines, or Internet promotions, you can contact me at my office. Tim Martin Director, Web Site Analysis and Promotion
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