Rating: 
Summary: Search Engine Optimazation 101
Review: -
I purchased this book when it was first published. Back then I would have given it 5 stars. Although some of the resources & techniques are no longer being used, this is an excellent book for anyone who wants to get a good understanding about how search engines work and how to optimize their web pages. I still refer to it to remind myself of some the techniques I can use. The pro of owning this book is you can read it offline and all of the info is in one place unlike having to visit multiple websites & reading from the screen. The con is some of the info is dated. There is still enough good info in this book to make it worth getting. However, if you wnt to get listed high in the search engines "quickly" you'll need the help of advance software like AddWeb Pro to automate most of the work you'll need to do.
Rating:
Summary: Search Engine Optimazation 101
Review: -
I purchased this book when it was first published. Back then I would have given it 5 stars. Although some of the resources & techniques are no longer being used, this is an excellent book for anyone who wants to get a good understanding about how search engines work and how to optimize their web pages. I still refer to it to remind myself of some the techniques I can use. The pro of owning this book is you can read it offline and all of the info is in one place unlike having to visit multiple websites & reading from the screen. The con is some of the info is dated. There is still enough good info in this book to make it worth getting. However, if you wnt to get listed high in the search engines "quickly" you'll need the help of advance software like AddWeb Pro to automate most of the work you'll need to do.
Rating: 
Summary: Too Basic!!
Review: ... this book is too basic. You can prepare good Web pages but getting to the top of search results requires much more efforts. Unfortunately, this book does not teach you how to do it. Don't let it fool you.
Rating: 
Summary: An Eye Opener
Review: A wonderful introductory book to search engine marketing. I'm surprised by the number of good ideas in this book. My only complaint is that search engines change frequently. Yahoo! just dropped Google in favor of its own search engine. So a constant update is needed. Anyway, it's worth my money.
Rating: 
Summary: Good for the beginners and good for the pros
Review: After 3 successful years of immersion in the search engine optimization business, I've read quite a bit and I've been to most of the conferences. "Maximize Web Site Traffic" is surprising in it's scope. Obtaining good position in the engines and directories is like surfing a large powerful wave; if you are not in the perfect position you either miss the wave or are buried beneath it.... In this business we have to have the best information and one needs to see the whole picture. This book works. I am using it for training inexperienced employees as well as giving our more experienced analysts very interesting techniques to use in their work.
Rating:
Summary: Excellent info on increasing web traffic
Review: After months and months of trying to get listed well in the search engines, I discovered this book. It took me step by step through the different procedures required for success in the major search engines, like Yahoo and AOL Search. Easy to read and very thorough, too. I recommend it highly to anyone looking for greater web traffic. It's working for me.
Rating:
Summary: #1 On Yahoo!!!!
Review: After reading this book and applying their methods--my husband is #1 on Yahoo and #3 on Google. I can't stress the value of this book and the accuracy it contains. I consider this book and must for any web designer. My husband's website is ..........., optimized as independent artist on Google and soft rock music on yahoo.
Rating: 
Summary: Mission Impossible....
Review: After skimming through this strangely formatted book, I'm dismayed by its textbook approach. Almost everyone knows how to use Meta tags, good keywords, etc. To compete in today's crowded marketplace, you need to do more than the standard techniques presented in this book. Getting to the top of a search engine requires a great amount of efforts and the proper use of doorway pages. You also need to maintain the process continuously or the next day, someone else would be taking your position. Just imagine 20 similar Web sites using the same techniques listed in this book, which do you think would be on top? I bet it's going to be a frustrative and unproductive experience for most people. Moreover, search engine placement is not the only avenue. It's only good for new comers. As Al Ries pointed out in his branding book, it's like moving into a new neighborhood, you may need to use the Yellow pages to get around at first, but eventually, you learn to navigate by yourself. The search statistics presented in the book is obviously wrong. Just ask yourself, do you need to look up Amazon.com in a search engine? This book promises a lot, but in reality, it won't work. A better book is Dan Janal's Guide to Marketing on the Internet.
Rating:
Summary: Impressive
Review: Although I'm not yet completely through with this book, it does have some very important pointers, tips and tricks that make its purchase worthwhile. Well writen and full of relevant information, this books is a must-have for anyone seriously working on better ranking in the search engines.
Rating:
Summary: very helpful and useful
Review: an excellent resource for increasing your website traffic. This book will give you a clear, concise breakdown of how to construct your site for maximum rankings in the search engines. Very readable, straighforward and well organized.
| 
