e-Business Intelligence: Turning Information into Knowledge into Profit

Rating:
Summary: A must for CEO's that are investing in IT
Review: Tremendous read. Mr.Liautaud carefully builds a foundation that allows the reader to understand the technological issues presently facing his, as well as most business. The power of this learning is difficult to calculate in exact value for the executive, but it is significant. At the same time the author, using a number of methodologies including well constructed case situations, helps the reader develop/create significant competitive advantage in acting on this information in his own business. This is a very interesting, engaging, well written book. I highly recommend it.

Rating:
Summary: A must for CEO's that are investing in IT
Review: Tremendous read. Mr.Liautaud carefully builds a foundation that allows the reader to understand the technological issues presently facing his, as well as most business. The power of this learning is difficult to calculate in exact value for the executive, but it is significant. At the same time the author, using a number of methodologies including well constructed case situations, helps the reader develop/create significant competitive advantage in acting on this information in his own business. This is a very interesting, engaging, well written book. I highly recommend it.

Rating:
Summary: VERY GOOD
Review: VERY GOOD EXPLANATION OF THE E-BUSINESS INTELLIGENCE CONCEPTS, GOOD EXAMPLES OF ACTUAL APPLICATIONS AND AN INTERESTING ROADMAP INTO ITS FUTURE. GOOD BUY.

Rating:
Summary: No business intelligence, just business promotion
Review: While doing periodical research on the business intelligence subject, I found this book as a new acquisition at the university library; sorry, but it is a long white paper on the advantages and why to use a software tool for doing business intelligence, never minding about any data/facts that may be found out of the bits and bytes world: Informal sources? External data? Competitor intelligence? Who cares, if you want a 360° view of your customer, don't need more than a computer and some software--at the end, culture, attitude and pure business sense seem like a waste of time. Suddenly, I discovered why this bothered me: The autor is one of Business Objects' top executives! Now, it all made sense: It is like other books written by people who need to sell a product (and Business Objects is a good seller indeed) so writting down their way of seeing the world gets them a guruesque position in front of their customers and prospects. If you need to really learn about business intelligence, don't bother reading it: you can find lots of free white papers that cover the same subject in the BI software vendors web sites. Trying to understand business intellingence as something that needs nothing more than a software tool, leaving behind all the intelectual and analytical work to do, is equivalent to define mathematics as the use of a scientific calculator.