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Rating: 
Summary: Data Mining
Review: Case Study and Methodology for the Data Minin
Rating: 
Summary: Immediately Useful
Review: I discovered this book while I was completing a clickstream(web site) data mining solution at eToys. It was the first book I hadfound that provided information in a form I could use right away tohelp implement a solution. It contains a great survey of data miningtools -- the most comprehensive I have seen. It also contains specifictechnical facts that I found instantly relevant while helping todesign a clickstream datawarehouse at Morgan Stanley Dean WitterOnline.When my clients ask me to recommend a book on website datamining, this is the one I recommend. I am buying more copies, for myemployees, and because it is hard to get the book back when I lend itto clients :-)...
Rating:
Summary: Urgent contact
Review: I need the email /phone/fax numbers of this author Jesu Mena. I have a consulting project for him. My number is 416-492-2130. Name Professor Shanks
Rating:
Summary: Current and timely
Review: I searched high and low for a book that blends the I/T and Business/Marketing disciplines to aid my understanding of the "behind the scenes" operation of e-commerce web sites. (No small feat!) I found plenty of books catering to each topic independently, but nothing that blended both. This book delivers on that niche, covering I/T tools and platforms, marketing theory and practice and even some stats. A unique and interesting blend, not "too technical" but heavy enough to interest the programmer types....definitely worth it! This book should climb the charts, once it's been out awhile!
Rating: 
Summary: Too preliminary (and lacks technical depth) ...
Review: If you're not a technologist, and want to "read" about data mining or at best get aware of what are the various technologies and products in the field, then maybe this might suffice. But if you're a hands on developer or a technology manager trying to learn data mining techniques to apply to your web systems, I'd advise you pass on this book (unfortunately, though, I don't have another one to recommend -- other than reading white papers and research reviews from some of the leading vendors of data mining products).
Rating:
Summary: Too preliminary (and lacks technical depth) ...
Review: If you're not a technologist, and want to "read" about data mining or at best get aware of what are the various technologies and products in the field, then maybe this might suffice. But if you're a hands on developer or a technology manager trying to learn data mining techniques to apply to your web systems, I'd advise you pass on this book (unfortunately, though, I don't have another one to recommend -- other than reading white papers and research reviews from some of the leading vendors of data mining products).
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