Increase Your Web Traffic in a Weekend (In a Weekend)

Rating:
Summary: There Has To Be A Better Book
Review: Anyone who depends on getting "eyeballs" for a living needs to read this book, if for no other reason than to see how other folks view the process. Yes, at time the author CAN sound like he is telling you "how to make a million at home in your spare time stuffing envelopes" but there is very decent content here, too. I had not GREPed in a long time -- it's not your usual "get rich quick" book that gets quite that specific. It's clear to me that the author has been there and done that. At first I wondered why he started off by plunging deep into access logs. It seemed kind of offputting -- possibly it was too technical for some of the reviewers who did not like the book. The fact that ultimately, if you cannot measure your web traffic your attempts at increasing it are just shots in the dark, becomes clear -- and really drives the direction of the rest of the book, redeemed that part for me. Really, my only criticism was that the book could have been 100 pages shorter if he had not gone into quite such repetitive detail about how to submit a site to particular directories or search engines. It seems to me that if you read the first part of the book and understood it, you really need little beyond the URLs of the directories and engines to submit effectively. I'm also glad to see the author has a new edition coming out only 2 years after the revised edition. In this field, that kind of frequency is needed.