Rating: 
Summary: Awesome! Practically everything you'll ever want to know
Review: about web promotion is in this book. My $19.99 got me a few hundred $$$ worth of advice. I use this book to bring in lots of new visitors to my Web sites. If you read no other Web promotion book, read this one. Fantastic! I ordered a copy for everyone that works in our Web dev shop.
Rating: 
Summary: Not Good Enough for Experienced Internet Users
Review: The book layout is designed for 5 working sessions over a weekend: Friday night, Saturday morning, Saturday afternoon, Sunday morning and Sunday afternoon. One third of the book (120+ pages) is devoted to an orientation to the Internet and web traffic, which we think is wasteful for a book which is supposed to focus on Web promotion. The other two sections cover search engines, directories, cool sites, newsgroups, and mailing lists rather well. Most tips in the book are common sense, while a few of them are really good. A number of the tips are no longer practical; for example, the author suggested using a text color just like the background color to hide key words on a Web page (this is now treated as spamming by some search engines). There are also more errors and missing sections reported in this book than anything we have ever read. But what really disappointed us was the lack of new promotion techniques. The book would work well in 1997 (when it was first written), but now, it's not good enough for experienced Internet users. A search of "web promotion" on Yahoo! would bring out more and better techniques on how to improve Web traffic. The revised version did not address any of these, and so we conclude that this book is losing its value.
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Summary: Websites Can Become More Productive Marketing Tools!
Review: Success for any online business or any other form of online information sharing is dependent upon certain factors such as having a well designed Website, having a set purpose for the Website, having the motivation to succeed, and of course, how well the Website is being marketed. William Stanek has written Increase Your Web Traffic In a Weekend to assist Webmasters and other online people to effectively promote themselves! The author does a superb job outlining sound strategies to promote any Website. This book is full of creative and necessary steps to take. For instance, Websites could be listed with a number of Internet search engines, business search engines, online Yellow Pages directories, and other specialized directories. Newsgroups and E-Mail are other forms of online exposure that can draw attention to a Website. According to the author there are ways of determining who is visiting your Website, for what reasons, how often, from what locale, through what service, and which pages are being accessed more often. The use of guest books is one option. A good amount of time is taken to analyze the access logs most Website owners and Webmasters have available to them. Based upon information gleaned from guest books and access logs a Website can become a more productive marketing tool. You never know who may decide to drop by and for what reason. Find out today! The author offers other helpful information on how best a Website can be promoted. Ideas such as using banner advertisements, offering give away incentives, holding contests, games, and sweepstakes are covered. Consider offering important information people can take with them and services they can put to use. Links to online sources of software, clipart, sounds, and Website design tips may also prove helpful. Before paying someone else to promote your Website, consider investing in this book and setting aside a weekend. This book offers a disciplined approach that if followed will generate a noticeable increase in Web traffic to your site. The knowledge and experience gained by following the instruction in this book will be worth the time and money involved. Highly recommended!
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Summary: Learn the Secrets to Web Success
Review: These days it seems everyone has a home page, but just because you create and publish a Web page doesn't mean anyone will visit it. The reality is that of the millions of Web pages only a relative handful actually attract a steady readership and these same Web pages are the ones that attract advertisers. What can you do when you build a Web site that no one visits? What can you do to earn money instead of lose money on your Web site? Is there an easy way to gain readers and advertisers without spending a fortune? Fortunately, there are ways to attract readers and advertisers to your Web site without spending a dime and Increase Your Web Traffic In a Weekend is the only book to show you how. You don't have to be a technical expert to use the techniques examined in this book, honest. This fast-track guide gives you the practical know-how and resources you need to achieve results simply and easily--in a minimum amount of time. This book contains everything you need to: *Unlock the secrets of the search engines *Gain readers you otherwise would have lost *Improve your Web site and find your niche *Get your site listed as the Cool Site of the Day *Earn your place in the guides to the best sites *Sell your Web site through e-mail the right way *Attract the masses with freebies *Promote your site with cost-free banner ads Learning the secrets for boosting hits, increasing your visibility and getting your Web site noticed without spending a dime is easy with Increase Your Web Traffic In a Weekend. Wouldn't it be great to earn money instead of lose money on your Web site? Wouldn't it be great to attract a steady stream of readers? Wouldn't it be great if you could advertise your Web site just like the pros? Wouldn't it be great if you could do all this and more without spending a dime? Well, give us a weekend and our expert will show you how. The cost-free Web promotion and advertising techniques explored in this book are gathered from years of practical experience. These are secrets our author hasn't shared with anyone--until now. Secrets that have helped the author attract millions of readers to his Web sites and the Web sites of his Fortune 1000 clients. Secrets that could save you thousands of dollars. Now that's something to think about!
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Summary: Dramatically Increase Your Web Traffic
Review: Increase Your Web Traffic Revised Edition has been completely updated to include all the latest Web promotion techniques. Inside you'll find tons of new resources and continued emphasis on low-cost and cost-free promotion--all designed to help you promote a Web site without spending a fortune. Awards and recognition the first edition of the book received include: *Top 5 Internet business book, Amazon.Com, October 1997. *Top 50 bestseller, Ingram's Communication/Networking category, Jan. and Feb. 1997. *Featured topic, CNN-FN Online, June 1998. Details As the author, I am proud to have created a book readers seem to be truly enjoying. My intent was to put together the best book on Web promotion and ensure that readers of all skill levels could use it. Based on reader comments and reviews of the book, I think I've achieved that. Thanks for your support! Thousands of Web publishers have created Web sites to sell products and services, or simply to share ideas. Often, they are disappointed with the results they've achieved through Web publishing. They create wonderful pages yet get only a few visitors. These publishers may think their ideas, interests and products aren't interesting but nothing could be further from the truth. With nearly 50 million Web users from dozens of countries around the world, the Web has an extremely diverse audience, yet trying to tap into the tremendous potential of the Web can be a daunting task. Enter Increase Your Web Traffic In a Weekend. Using the tasks explored in the book, you will be able to attract a following to your Web site; gain an audience for your ideas; and promote your Web site to the world. Over the years, my advice has helped Web publishers, programmers, and developers all over the world. To date, I've written eight computer books, including several bestsellers. Beyond books, I am a regular columnist and features writer for magazines, like PC Magazine. Some of my work in PC Magazine includes "Structuring Data with XML", "Object-based Web Design", "Essential HTML 4.0", "Pushing the Envelope with Push Technology", and "Distributed Programming with CORBA and IIOP." My goal in creating Increase Your Web Traffic In a Weekend was to give you a quick and easy guide to everything you need to know to promote the heck out of your Web site. I truly hope you find this book to be the best resource book you've ever bought.
Rating:
Summary: This book worked for me (and I'm no rocket scientist)
Review: I have been using this book for a few weeks now. I must be a little slower than most because the title says in a weekend, but I've taken my time. The book has provided me some terrific insight and has saved me enough money to pay for itself many times over. Case-in-point, the book has the web address for "submit it free" the people that started submit-it when it was a free service. By using the free version, I saved money. Many other useful tips about looking good for search engines, and getting hits.
Rating: 
Summary: Do it all without spending a penny!
Review: I was pleased by all the links this book points out. Get your pen ready, and create a log book to keep track of all the places you submit your site. But best of all--and I can't believe the publisher doesn't highlight this--the book tells you how to promote the heck out of your site without spending a dime!
Rating:
Summary: Latest printing has been updated!
Review: As the author, I am proud to have created a book readers seem to be truly enjoying. My intent was to put together the best book on Web promotion and ensure that readers of all skill levels could use it. Based on reader comments and reviews of the book, I think I've achieved that. Thanks for your support! Web In Motion: Updates The Web is in a constant state of change. Hey, there's millions of pages out there and things are bound to change. Since the first printing of the book was published, the furniture has been moved around a bit. Following on my promise to make updates available quarterly, I've published the changes online. Visit the companion Web site to get the latest information. The publisher and I have also worked together to ensure updates to the book are made in subsequent printings. The current printing of the book include the latest updates! Enjoy...
Rating:
Summary: Every Web publisher should have this book!
Review: Mr. Stanek has created a terrific how-to guide for Web promotion! No matter what skill level you are you should have this book on your bookshelf. Buy it. You will use it time and again. The book covers much more than Web promotion. You'll find complete details for tracking visitors, hits and other key stats. You'll also find tips for using these stats to improve your Web site. This book has paid for itself many times over.
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Summary: 1 of 3 Stanek books I use every day!
Review: Stanek is my favorite computer writer. I love his books. They always offer great value. As a Web site designer I rely on his books every day and they've my Web sites win awards! The books I use the most are Web Publishing Unleashed Professional Ref Edition, Netscape ONE Dev Guide, and Increase Your Web Traffic. Increase has got to be Stanek's best book to date! I agree with a previous reviewer who said write down the ideas that come to you as you read. I'd like to know when we are going to see a Stanek series. It is about time. Stanek knows the Web like no one else.
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