Measuring the Value of Partnering: How to Use Metrics to Plan, Develop, and Implement Successful Alliances

Rating:
Summary: A must-read for anyone who is in a business relationship
Review: Segil's expertise shines through in this book about the role metrics play in creating successful business relationships. Segil's use of real-world examples shows how the unpredictable, complicated realities of alliances can be overcome and managed by applying the right metrics. With her keen insights and first-hand experiences, readers finish the book armed with the tools and direction they need to use alliances to their advantage. A great book!