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Summary: Advertising on the internet deserves credibility
Review: All advertising professionals working in agencies, media and clients should read this extraordinary book and understand what can be really done with this new media, instead of selling myths that are in part responsible for the downfall of many dot.coms and the global fall in confidence from investors.
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Summary: A very good self-educating tool for web advertising.
Review: As a graduate with advertising major, I'm very satisfied with the book content on the subject. It gives you a general as well as in-depth (to a certain extent) knowledge on how to deal with net advertising. A good material for people who want to keep up with commercial aspect of the net.
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Summary: Complete in every aspect!
Review: During the last couple of months I have been working on an advertising project, and this book has solved just about every doubt or question that I have had. I consider it a great reference book that explains directly and very tecnically the needs and "how to" of an on-line advertiser and publisher, this way you can understand both sides of on-line advertising.
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Summary: The best I've seen on this subject.
Review: Granted, there are not a great many books on this subject, but this is definitely the one to read. It gives great insight on the benefits and pitfalls of advertising on this new medium. It does an excellent job of comparing the internet to other advertising options and makes a good case for which traditional advertising concepts apply here, and which do not. I am an advertising and media buyer working exclusively with interactive appliances and I found this book immensely informative. Read it.
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Summary: The best I've seen on this subject.
Review: Granted, there are not a great many books on this subject, but this is definitely the one to read. It gives great insight on the benefits and pitfalls of advertising on this new medium. It does an excellent job of comparing the internet to other advertising options and makes a good case for which traditional advertising concepts apply here, and which do not. I am an advertising and media buyer working exclusively with interactive appliances and I found this book immensely informative. Read it.
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Summary: The Perfect New Book for Advertisers / Clients
Review: I am very impressed, and I must confess; I have not finished every chapter of this book yet. But, I can truly attest to the usefullness of this book even now (75% read). This book will probably get the kind of attention that Steve Okeefe's great book did ("Publicity on the Internet"), and this is the perfect book to follow it. Now we have a rich source of online advertising information that we can actually use day to day in our Web Related businesses. This is not written in the language of the typical "AD GUYS". It is written for real lay people who want to understand the ways of advertising on the web. Thank You Robin Zeff and your associates !
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Summary: A Great Introductory Book
Review: I'm launching a site soon, and this book has given me a great introductory grasp of web advertising. You'll find out how to design advertisements, price, measure results, sell/buy, etc. Also includes an appendix of useful contacts. The best book I have read thus far on web advertising.
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Summary: A very good resource for anyone interested in marketing
Review: Originally purchased for a ZDU class, I found this to be an excellent read. It is very insightful, and discusses many of the options available for web advertisers, complete with benefits and pitfalls of each option. I find myself referring back to the appendices often, and rereading sections as well. It is very easy to read, and interesting.
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Summary: Good for people new to advertising..
Review: Overall, it was a nicely done book but it was trying to teach me alot of stuff that I already new. I was looking more in to what there survey's and results from users said and there wasn't enough good information that way. If you don't know what CPM is then you should get this book because your new to internet advertising.
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Summary: ? A Question - When will the next edition be available?
Review: PLEASE DO NOT POST AS A REVIEW! Just to be clear, this is not a review.I was looking for a "link" to ask a question to the authors. I have used this book extensively in one of the classes I teach and the college is about to re-order for upcoming courses. I am reconsidering the choice because the internet advertising environment has changed significantly in 1 year and 3 months. When will 3rd edition be available? Please advise: thank you very much. LM
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