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Managing Mailing Lists

Managing Mailing Lists

List Price: $29.95
Your Price: $29.95
Product Info Reviews

Description:

Although mailing lists are hardly one of the more glamorous aspects of Internet communications, they remain one of the most useful, effective, and popular methods for group discussions. Many organizations and businesses use them to keep in touch with members and customers. But while mailing lists are simple to use, they can be confusing for newcomers to run.

This comprehensive guide is for anyone who wants to run or manage a mailing list, including the busy system administrator who needs to ensure that user-owned mailing lists run as trouble-free as possible. Schwartz concentrates on Unix systems and software because they are well proven, stable, and free (plus, most mailing lists are based in Unix systems). Discussions of Unix systems and commands can be dry, but Schwartz is thoughtful enough to interject some humorous examples. He covers the technicalities of list operation, including the selection and use of all the leading software. He also goes into the pros and cons of the various strategic questions that list managers must face, such as whether or not a list should be moderated or whether or not to allow nonsubscribers to post to a list. This book will save any new list manager a great deal of time and trouble. -- Elizabeth Lewis

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