Rating: 
Summary: This book is really going to help me launch my business
Review: As a small business owner, of a new e-marketing company, I've been busy reading anything and everything I can get my hands on. I recently read "The Online Copywriter's Handbook" and loved it. I feel the book is packed full of very useful
"how to" "step by step" information.I found the table of contents to be detailed and well organized, which makes it easy to read chapters and sections out of order. For someone just starting out, like me, this is a big bonus. In general, I highly recommend this book to anyone who is serious about learning how to write powerful and persuasive online copy.
Rating:
Summary: This book is really going to help me launch my business
Review: As a small business owner, of a new e-marketing company, I've been busy reading anything and everything I can get my hands on. I recently read "The Online Copywriter's Handbook" and loved it. I feel the book is packed full of very useful
"how to" "step by step" information. I found the table of contents to be detailed and well organized, which makes it easy to read chapters and sections out of order. For someone just starting out, like me, this is a big bonus. In general, I highly recommend this book to anyone who is serious about learning how to write powerful and persuasive online copy.
Rating:
Summary: Another How-To Classic From Bob Bly
Review: As an established freelance copywriter, I'm getting more writing projects involving website copy. Companies want their websites to do more than just look good, they want them to SELL THEIR PRODUCTS. As in Elements of Copywriting and Secrets of a Freelance Writer, Bob Bly gives tips on online copywriting that you can grasp and use immediately. Chapters on web content as a marketing tool, internet direct mail, writing headlines that sell, and fundamentals of persuasive online copy all helped improve my writing, which translates into satisfied clients. I highly recommend this book, not only for professional writers, but for anyone who uses a website in their business. This book will help you GET RESULTS!
Rating:
Summary: Absolutely Awesome
Review: Bly's Online Copywriter's Handbook is a comprehensive guide for anyone who aspires to write the copy on their own website. He covers the fundamentals of effective online writing and goes on to share how you can adapt your existing print materials to the web. He details exactly what you need on your home page and shares effective techniques to drive traffic to your site. I particularly enjoyed his chapter on how to build a healthy e-zine. This 320 page book answers every conceivable question you'll have as you write and maintain the information on your website. This book is first rate.
Rating:
Summary: Absolutely Awesome
Review: Bly's Online Copywriter's Handbook is a comprehensive guide for anyone who aspires to write the copy on their own website. He covers the fundamentals of effective online writing and goes on to share how you can adapt your existing print materials to the web. He details exactly what you need on your home page and shares effective techniques to drive traffic to your site. I particularly enjoyed his chapter on how to build a healthy e-zine. This 320 page book answers every conceivable question you'll have as you write and maintain the information on your website. This book is first rate.
Rating:
Summary: Bly does it again....Online!
Review: Bob Bly has done it again. He has made his case about the importance of copy (i.e. content)--but in the total scheme of the online universe. While many online marketers depend on flashy graphics or the latest "bleeding edge" technology to attract customers, Bly rightfully asks "What does your site have to keep them there?" He argues that it is selling copy that keeps the reader at your site instead of wondering elsewhere. And he backs up his arguments in a solid manner. Bly covers the basics of persuasive online copy but more importantly, he analyzes the differences between print copy and online copy. Knowing these differences will enable one to effectively craft copy for the online world without making some of the usual mistakes that web site content providers make. Like all of his titles, the book is lucid, filled with examples and anecdotes, and of course, contains information on how to adapt your hard-working copy to the online environment. If you're a marketer, copywriter, or just someone who's interested in the subject, this is the book to buy. Highly recommended.
Rating: 
Summary: Adequate but not filling
Review: Bob Bly is not a super exciting writer. He describes his own writing as down to earth. There are many gereral details and tips in this book, but if failed to grab me. I have also read Net Words and Persuasive Online Copywriting. I would recommend either of those books over this, especially Persuasive Online Copywriting. This book is a step in the right direction, I just think it was done better in the others.
Rating:
Summary: Home Businesses Need This Book!
Review: Every online business needs to understand how it can improve its appearance on the world wide web and Bly shows us how to do just that. This is a great book for small and home businesses who want to take their websites to the next level. And a great book for the beginning copywriter who wants to learn the ropes. My only regret is that it doesn't go as extensively into copywriting techniques as I had hoped.
Rating:
Summary: Best book I've read on online copywriting
Review: Hands down, veteran copywriter Bob Bly has written the best book I've found on how to write persuasive copy for the Web and the Internet. The sub-title "Everything You Need to Know to Write Electronic Copy That Sells" is not just a promotional blurb penned by his publisher - it's an accurate description. Step by step, he covers the fundamentals of persuasive online copy, how to adapt print copy for the Web, how to illustrate Web copy with visuals, what makes an effective home page and how to structure the content of a site. Subsequent chapters focus on writing email promotional messages, email text ads and banner ads (yes, the good ones have words in them). A whole chapter is devoted to e-newsletters or e-zines: from designing and promoting one to what to write about. The table of contents is detailed and well organized so you can jump around and read the sections out of order. I'm keeping this book within arm's reach!
Rating:
Summary: Best book I've read on online copywriting
Review: Hands down, veteran copywriter Bob Bly has written the best book I've found on how to write persuasive copy for the Web and the Internet. The sub-title "Everything You Need to Know to Write Electronic Copy That Sells" is not just a promotional blurb penned by his publisher - it's an accurate description. Step by step, he covers the fundamentals of persuasive online copy, how to adapt print copy for the Web, how to illustrate Web copy with visuals, what makes an effective home page and how to structure the content of a site. Subsequent chapters focus on writing email promotional messages, email text ads and banner ads (yes, the good ones have words in them). A whole chapter is devoted to e-newsletters or e-zines: from designing and promoting one to what to write about. The table of contents is detailed and well organized so you can jump around and read the sections out of order. I'm keeping this book within arm's reach!
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