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Summary: An essential guide to the New Economy
Review: The Internet has changed business forever, just as the Industrial Revolution changed it more than a century ago. The Cluetrain Manifesto is the first business book that GETS IT. If you're doing e-commerce -- or if you're just thinking about it -- you NEED THIS BOOK. Your competition is reading it, and putting it to work RIGHT NOW!
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Summary: I Was Blind, But Now I See
Review: Cluetrain Manifesto has been invaluable to me as I've begun promoting my bussiness on the web. It opened my eyes to a number of things I'd not thought about. Not an easy read in some ways, but well worth the effort if you're in any way involved with doing business on the web. I can't say I agree 100% with all it says, but there's a lot of VITAL INFO contained in it. It has been helpful in many ways to me & I'd say it's a must read for anyone who is serious about tapping the potential of the Net.
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Summary: All aboard, train is about to leave
Review: One of the most enlightening books I have ever read about the effect E-Mail and the Internet will have on the way business and people interact. At times it seems well over the top but on reflection most of us would unwillingly recognise ourselves and the way we currently interact with our customers. If this book does not cause you to re-think the way you speak to the people who deal with you and your company then you both may well be in the mire. My only regret is that, although implied, the book could have made a direct point that Public Sector Departments are not excluded. How much bland pap have these people fed us in their 'news letters' over the years? Why do they continue to offer the same excrement on their 'high tech web sites'. In the US it may be better than here in the UK. I hope so 'cause boy is it bad here. This is a book worth reading by all who don't want to stand on the platform and watch the train pull out.
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Summary: Validation and Inspiration
Review: Not a book of x step plans, or y personal habits, or z key concepts, but are those types of books every really as useful as we would like them to be? After working with a large, beauracratic corporation for a couple of years reading the book and the web page is supremely validating and inspiring. In clear, highly readable language the authors have given voice to the vague feelings of wrongness I've experienced and sent a clear message that I'm not alone in those feelings and that there is a path that can be walked, is being walked by many, to make things better. Use the Voice Luke!
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Summary: For all the people, not just internet addicts
Review: Contrary to what seems to be the prevailing attitude displayed by net media people, there are people who, when sitting at their computers, are not just interested in selling or buying. For those who appreciate reading a book which includes the undervalued qualities of having something to say and saying it clearly, Cluetrain is a pleasure. Its entertainment value is icing on the cake. If the companies I need to deal with on-line displayed the type of intelligence encouraged by the writing of Locke et als, then there is the real possibility of meaningful communication. That is an exciting prospect. Power to this movement!
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Summary: A book for our times
Review: Here we all are, 20th century people laboring under 19th century command-control management structures, grappling with 21st century communications tools. This book comes as close as possible to defining the non-linear nature of the on-line experience. The relationship between worker/management/consumer/advertiser is sufficiently blurred to give the appearance of one vast continuum. This book outlines some of the rules by which this environment functions. Required reading for anyone working in the dot-com space today.
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Summary: A much-needed Molotov cocktail for corporate attitudes
Review: Burn down the walls between your company and your customers? Hell, yes! Start listening -- and replying -- to the conversation that is your market? Amen, brother! Between this and David Seigel's new book, once can find an early road map for conducting business in a world where your customers can -- and do -- talk to each other, your employees, and your competitors in frictionless exchanges of information. The Cluetrain Manifesto does not provide turn-by-turn directions for navigating through the Internet economy (iconomy? ), but it does get your head pointed in the right direction... far better than having your other end pointed that way. Read it, share it, live it.
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Summary: Insights into a new, more informed, marketplace.
Review: In The Cluetrain Manifesto, we see the classic sign of a revolution. Even the reviews here show it. The sign is this: controversy. Loosely quoting some dead guy, "If an idea does not at first seem absurd, it is doomed to failure." Marketeers, execs, and PR Heads all agree, the idea of actually letting your marks and your worker bees communicate freely is absurd. Yet, given the demand for it, maybe the market is on to something. That something is not new, just as the Manifesto will tell you. That something is a return to business in a networked market, rather than a disconnected, you'll-never-see-who-made-this market. The similarities between Omar needing a new flying rug, and asking his neighbor (who's in the business) what he should look for in a quality flying rug, and me looking for a computer and looking at what other consumers had to say about the company I found a great price from, are obvious. If I need information on a product, the first place I go is to my computer. If need be, I then go to the phone (a form of market equalization that was never fully exploited). If the web had been prevalent twenty years ago, my father wouldn't have bought a PC Jr, because he would have known what people on the inside were saying. And hey, make it a two-way street, and people on the inside will know what we require from their company. Nice, eh? That's the core of the book, and while the truths are fairly self-evident, the Cluetrain Manifesto goes all-out to explain them in the gonzo-est way possible, to the people who need to open up most: the companies.
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Summary: In a clueless world, the clued in still need . . .
Review: . . . a damned good place to start and this is it. One need only hear the latest garbled buzz phraze of the week in a typical office to realize the need for a wake up call. Chris Locke and company are sounding that call loud and clear. We are consumers, we are workers, we are customers, we are connected, we have a voice and we will be heard. Thank you, Chris, for reassuring us that someone is listening.
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Summary: I love this book
Review: Being new to the world of marketing, but working for an on-line marketing company, I needed a clue, and I needed one fast. This book got me there! While the emaphasis of the book is a wee bit off for, it really helped me get the prespective and understanding I needed to make successful marketing programs online.
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