Advanced Email Marketing

Rating:
Summary: Every Small Business Needs This Book
Review: Advanced Email Marketing really should have been called, "Email Marketing Strategies for Beginners." Sterne takes a complicated subject and breaks it down into a very digestible format.

If all business and/or technical books read like Sterne's we'd have a lot more small businesses showing black instead of red.


Rating:
Summary: Solution to those who are suffering within your organization
Review: For the starter of email marketing, it is a good guide to grasp what is all about email marketing and its effectiveness. You do not feel you wasted your money after reading it. For those who are engaged in email marketing, it would give you a path to the successful roadmap of how you should convince your boss and business partners. You would regret it if you do not read this and put it into practice. I have a lots of corporate clients who are suffering within their organization. I think I can introduce it to them if it is translated in Japanese. If it is OK to translate this into Japanese, I could do this. The story is very enticing. Norito (email marketing consultant from Tokyo, Japan)