Rating: 
Summary: Good easy simple book
Review: Seth Godin has writen many good books, and this one is on the easy-simple-useful side of his writings.
I am running a web design (sam-design.com) company and i know these are good stuffs that is really useful to improve your website.
It is important to defferenciate between complicate and useful, these materials are easy to follow, easy to understand, yet very true and useful if you can implement the advices.
I bought several of these and gave to my designers!
Rating: 
Summary: Must-read for any commercial web designer
Review: Seth Godin may "get" the Internet better than just about anyone else out there, and proves it in this brisk but pithy little volume. THE BIG RED FEZ really looks at two very important components of design in an e-commerce site; ease of use and marketing focus.These two concepts go hand-in-hand in ways that I blushingly admit I did not see before I read this book. Godin's insights into how sites work are smart, sensible, and entertaining. It's a quick read (I got through it in a couple of hours, at my computer, visiting many of the sites he uses in the book), but the concepts Godin presents are valuable and worth frequent revisiting. If you read only one web-design book this year, make it this one! (and a special PS to Seth: Thanks for pointing out the "SADWEEK.COM" parody site; best laughs I've had in months!)
Rating: 
Summary: Love Seth but should have passed on this one
Review: Seth Grodin has some great books. This book goes back to the very basics. If you are not familiar with building websites and making them user friendly then this is a good book.
As always, it's well written and it has great examples. It's mostly things that those working with websites are already aware of.
It's a basic beginners book or a book to use if you need backup to show the boss that there's a problem with what is wanted.
Rating:
Summary: HBN.COM - Seth Godin Does It Again!
Review: Seth's new book adds a new chapter to Web design concepts! After reading Seth's Permission Marketing and Unleashing the Idea Virus, we totally changed our http://www.hbn.com web pages to incorporate permission marketing into our backed virtual database software system located here: http://www.digitalsecrets.com Thanks Seth... you have totally changed our online business!
Rating:
Summary: A Review of the Obvious
Review: Some things are so obvious that we shouldn't need to be reminded about them. Unfortunately, while how to design a useful web site should be in this category, according to Seth Godin, it isn't. In this 100-page book, Godin advocates the simple marketing principal of putting only, as he says it, "one banana" per page - that is only asking the user to do one thing at a time by focusing on the question, `what do you want the user to actually do?' He demonstrates the effectiveness of this principal by having a single main point for each two-page site-review. The book also provides a simple metric for designing sites - the further along (or closer to giving you their money / permission / etc.) the more valuable he or she is. As such, the site should direct users along the path to purchase (etc.) not sidetrack them with other suggestions or paths. The book is not a collection of general principals, but rather a critique of over fifty actual web pages, some praised, others picked apart. As such, the application of the principals is crystal-clear. The book is clear and concise and (like many of Godin's other books) is a must-read for anyone designing, marketing-through, or engineering a website.
Rating:
Summary: A Review of the Obvious
Review: Some things are so obvious that we shouldn't need to be reminded about them. Unfortunately, while how to design a useful web site should be in this category, according to Seth Godin, it isn't. In this 100-page book, Godin advocates the simple marketing principal of putting only, as he says it, "one banana" per page - that is only asking the user to do one thing at a time by focusing on the question, 'what do you want the user to actually do?' He demonstrates the effectiveness of this principal by having a single main point for each two-page site-review. The book also provides a simple metric for designing sites - the further along (or closer to giving you their money / permission / etc.) the more valuable he or she is. As such, the site should direct users along the path to purchase (etc.) not sidetrack them with other suggestions or paths. The book is not a collection of general principals, but rather a critique of over fifty actual web pages, some praised, others picked apart. As such, the application of the principals is crystal-clear. The book is clear and concise and (like many of Godin's other books) is a must-read for anyone designing, marketing-through, or engineering a website.
Rating:
Summary: Look for the big banana
Review: The Big Red Fez is a quick read. This book covers the many does and don't of web site development from a user experience perspective. Even for the experienced web site designer, The Big Red Fez, back to the basic approach serves as a good reminder that the customer comes first. The loudest message from The Big Fed Fez is that the site should be about the customer not the developer, marketer or business manager. There is some good commentary on customer segmentation and how to address customer segmentation. Another useful idea is trying different approaches and measuring the results of each. There are plenty of products that make this approach feasible and the results make the effort worth while. One of the most important activities is measuring is establishing a baseline. The Big Red Fez is a quick read, but has many useful ideas and concepts. If you are an engineer, marketer or business owner manager this book provides useful insights into building a great customer experience.
Rating:
Summary: One hour read. Looks like Seth's Personal Notes!
Review: The Big Red Fez: How to Make Any Web Site Better is a short book that describes some of the 'silly' mistakes made by web developers. It makes one good point, "Good sites are made by 'concept artists' not IT savvy programmers!" It's a good read however, Adobe's e-Book reader is utterly useless and a constant nuisance. Although the Adobe reader has some cool features including a dictionary, I didn't like the hassle of handling the pages all the time by zooming in and out! The usual PDFs are great! The other problem is that sharing the e-Book is difficult among my home computer and office PC. Amazon.com doesn't allow more than one download, on e-Books. (I've not downloaded a Microsoft Reader book, yet.)
Rating:
Summary: How to Improve a Web Site by a Marketing Guru
Review: The thing I loved about this book is that Seth Godin is not a Web developer. Each page of this book is an idea from a marketing genius how to develop a better Web site. I am sure if you are considering purchasing this book you have read similar books that were most likely written by Web professionals. If this is you, I definitely recommend this book so that you can see how to improve Web sites from a different perspective. If you enjoy working on Web sites you will find this book a lot of fun and will probably finish it in one sitting. I do not recommend this book if you are not interesting in developing or improving a Web site.
Rating:
Summary: What the Doctor Ordered
Review: The trouble with marketing books and internet based ones in paricular is they give you so many "musts", that by the time you reach the end, you've forgotten the first points that were made and you forget the basic stuff! Admittedly, Seth Godin is one of my business heroes, but this has to be worth sending $2.70 of anyone's money to charity! One learns best by seeing, not reading. Every point he makes is illustrated with a real-world example taken straight off the Web. Godin pulls no punches and slates some very well-known big names - but, it has to be said, all is reasoned and fair comment. There are accolades too, showing in clear practical steps how to make any commericial Web site better. Don't mess about - just buy it. $2.70? No brainer!
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