Rating: 
Summary: Do you know where the banana is?
Review: I am studying marketing on the Net the rough way: testing-testing and testing. I have seen many names come out to the fore of Net marketing and Seth Godin has his own stake on it. If you do not know what to sell and how to sell get this book, read it, and re-read it after 6 months of testing your ideas. If you do know what you're doing with Internet sales then this book will test you in terms of "where is the banana" in your site. It's so simple to guide our web visitors to sale but it is very difficult to realise this simplicity without having spent 1000s of surfing, learning and testing on the Net. Godin is a good teacher. Get the e-book (it's CHEAP), and learn how to use "your bananas"! I did not rated it with 5 because of the large font size that makes the e-book bigger than it is.
Rating: 
Summary: If only I could have opened it ...
Review: I love everything that Seth Godin writes. So when I saw the availability of this e-book, I ordered it immediately. It's heartening to hear that it's a good book, but unfortunately I was never able to open it to judge for myself. I recommend that you take a pass, unless you're rich and adventurous and can afford the $$ and time required.
Rating: 
Summary: Stating the very obvious
Review: I love Seth Godin and his book "permission marketing", but "The big Red Fez" were a big disappointment.
I guess that for a newbie that never had spend any time considering what is good design or participating in a discussion about design and usability this book can be a bit inspiring - for anyone else with a bit more experience in webdesign it states the very obvious without adding anything new to the discussion.The Adobe Ebook format S.... <cencuret>, which Godin do know (and comment on)
One star for the content, another star for good writing style, Godin do come across crystal clear and entertaining
Rating:
Summary: I wish more web developers read this book!
Review: I paid for this book even though it's in a format I've never used before AND I've read Godin's Ideavirus for free. It's definitely worth the nominal charge. Although the Adobe program isn't the most intuitive, the ebook format allows Godin to offer his web design advice more dynamically than he could of in a print or PDF version. I was REALLY impressed when, after reading Big Red Fez, I sent him a "riff" on a site and he replied the same day!
Rating: 
Summary: Where are the minus stars ratings?
Review: I would give this book minus stars if I could. I was forced to read this by a former employer (don't ask)...and it was waste of time that would have been much better spent reading something like Designing Web Usability by Jakob Nielsen. This book is filled with stuff that would only be a revelation to PHBs or dippy marketing people. Seth is such a snake-oil salesman that I don't even know where to begin. If you are someone who actually works on a website's usability, don't waste your time and money on this, spend it on people who have been in the software usability biz for years (Jakob Nielsen), not some johnny-come-lately huckster with no discernible credentials.
Rating:
Summary: Everything Old is New Again
Review: I've enjoyed the previous books about Permission Marketing. I also see parallel's with works by Douglas Rushkoff from a few years back. Godin uses the new Adobe format to examine several websites and put critical comments side by side. He reminds us that content drives form and not vice-versa. A bargain booklet at 3 bucks and the proceeds go to a good cause. The e-book format is fascinating. I experimented with the e-book from Rocket and found it great. But then Rocket were taken over and my library was not transferable! At the moment, e-books are going through a bit of a device crisis. And you don't lend out a e-reader as you might do with a book. e-books are not for bedtime reading, a paperback is still the best medium.
Rating: 
Summary: Hurry!!
Review: If you're looking for a short, simple, straightforward book then this is the one. Filled with great info on where most of us make mistake when building a website, and what we can do about it! If you've read Permission Marketing and Idea Virus then this is a great follow-up book. I read it in one sitting. Get this book fast.... before your competition does!
Rating:
Summary: If you have a website, buy this book.
Review: If you're trying to do any online commerce, this book would be worth buying even if the purchase price was $200.
The easy-access that has allowed anyone with a computer to have a website of their own has created a huge mass of poorly-designed websites. Unfortunately, the same quality has crept into commercial sites, too....and some of the worst offenders are actual names you'd recognize!
In his wonderfully refreshing and down-to-earth style, Seth Godin speaks candidly about what web visitors are looking for when they visit your site....and why they'll leave in less than three seconds if they don't see it.
It's not a how-to book on HTML, Java or Flash. It has nothing to do with the mechanics of designing a site. It's about what the web visitor SEES and DOESN'T SEE.
This thin little volume will change everything about how you look at web design. Buy it!
Rating:
Summary: Small is beautiful... and keeping it simples pays
Review: Seth Godin can give you more valuable information on the do's and don'ts of Web site design in this small book - with a 1 picture/1 textpage approach that at first glance makes it similar to a kids' book - than any of the boring 500-page encyclopedias by wannabe web "experts" I've read recently. This is a must-read for anyone that USES the Web, let alone for those whose work is making it. As an interactive marketer, you bet I'll be giving this book to my clients each time they want to put their entire company's history in the homepage. Way to go, Seth!
Rating:
Summary: The Banana
Review: Seth Godin does it once again. In his latest e-book : The big Red Fez - How to make any web site better, Seth once again proves why he is one of the best writers around. The book has been written in the interesting and candid tone that everyone has come to expect of Seth. In the book, Seth takes a look at over 40 web sites and examines what they are doing right and what could cause their demise. The book comes at a time when the dot.com boom has gone bust and the only companies that will survive will be the ones who understand the consumer right. The book is a must read for those who want to improve their web sites and have customers coming back for more. The 98 pages are an easy read and you cannot put the book down till you have reached the last page. I am sure like all his other books, this one will be a sell out too. What will Seth Godin think of next?
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