Rating: 
Summary: A book full of information but leaving little impression
Review: The book is full of information but it is hard to summarize. I found myself repeatedly trying to find useful operational information and only partially succeeding by crunching the text.In the chapter called " Writing an E Mail Masterpiece" the author's recommend that we look at Amazon's other 75 books on the subject since " This is not the place to lay down the well-worn rules of business writing" . Well if a chapter, so named, is not the place to learn the rules then why use such an inappropriate title. There are obvious sections in this book where the content is illuminating but,overall,the book lacked continuity and was disappointing.
Rating:
Summary: Less than adequate
Review: This book gives some handy guidelines as to what to do (and more important: what NOT to do) with email campaigns. Although the book keeps telling you to use a particular opt-in email list (it almost looks like the author has some stock in this list), it's a very useful book to start with. It will not give any technical details on how to realize an email campaign, but there are other books about this subject. Prior to reading this book I did not have a lot of experience with Email Marketing (other then a "victim"). I would really advice anyone in this situation to read this book before sending out any email. It really got me started on the subject and I know ordered several other books for a more detailed discussion of several aspects. There is some discussion about how to answer email send to you. However, most of the book is focussed on sending out (batches of) emails to you clients/prospects to get them to do something (most of the time visit your website or place an order) This books is a real *must* read for anybody wanting to use email as a marketing tool. It will prevent you from making numerous of costly mistakes and it will give you plenty of tips and hints you probably didn't think off.
Rating: 
Summary: Must read before sending out your 1st email
Review: This book gives some handy guidelines as to what to do (and more important: what NOT to do) with email campaigns. Although the book keeps telling you to use a particular opt-in email list (it almost looks like the author has some stock in this list), it's a very useful book to start with. It will not give any technical details on how to realize an email campaign, but there are other books about this subject. Prior to reading this book I did not have a lot of experience with Email Marketing (other then a "victim"). I would really advice anyone in this situation to read this book before sending out any email. It really got me started on the subject and I know ordered several other books for a more detailed discussion of several aspects. There is some discussion about how to answer email send to you. However, most of the book is focussed on sending out (batches of) emails to you clients/prospects to get them to do something (most of the time visit your website or place an order) This books is a real *must* read for anybody wanting to use email as a marketing tool. It will prevent you from making numerous of costly mistakes and it will give you plenty of tips and hints you probably didn't think off.
Rating: 
Summary: Cerial For Dinner by Kristine Breese
Review: This book is outstanding. It's easy to read and comforting to read about how these women handled their illnesses. Their grit, humor and humanness was inspiring. Kristine Breese is an easy to read and enjoyable writer. This book is a help for the mothers who might have the problem, the relatives of the mothers and anyone who wonders how to help someone we love who is ill.
Eileen Murphy
201 21st Street
Huntington Beach, CA 92648
Rating:
Summary: A Course on Creative and Disciplined E-Mail Marketing!
Review: Veteran writers Jim Sterne and Anthony Priore have written Email Marketing to share with their readers a number of profitable e-mail correspondence design concepts and marketing strategies they can use to effectively communicate with their intended online audiences. Readers will learn about some popular uses of e-mailing such as sending product announcements, announcing special offers, delivering customer service announcements, distributing surveys, and pointing intended audiences to Websites and other resources for further marketing purposes. Email Marketing features a broad range of information to assist readers to craft their own e-mail campaigns. Sample correspondence provided in the book demonstrates how easily readers can compose e-mail and link up with existing Websites for maximum marketing impact. Readers will learn about positioning themselves to arouse the interest of their targeted audiences. The authors cite some creative key motivators and themes readers can employ to manage customers to keep them happy, interested, and coming back! E-mail has empowered people to communicate online. The authors instruct their readers to proceed wisely in regards to who they send e-mail to. They adequately caution readers about sending unsolicited email and provide guidance to keep them on the good side of most people. They demonstrate some very legitimate and creative ways to obtain permission to send e-mail, including doing business with services that supply specially created e-mail lists targeting people with specific interests. This book offers a full course on carrying out creative and disciplined e-mail campaigns that can be applied to any business, organizational, and personal marketing effort. Readers will benefit from author experience and other cases studies provided in the book. Must reading for business use!
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