Rating: 
Summary: The nuts and bolts of opt-in e-mail marketing...
Review: "Email Marketing: Using E-Mail to Reach Your Target Audience and Build Customer Relationships" contains a wealth of information on using opt-in e-mail to grow business. It covers the negatives of unsolicited e-mail (or spam) and the positives of opt-in and opt-out e-mailing, crafting an e-mail campaign, writing attention-getting e-mail and testing response to a campaign. It also discusses producing effective e-newsletters and e-promotions, advertising in other people's e-mail and how to use persuasion techniques in messages.When a Web site offers the opportunity for a person to enter an e-mail address on the company site and receive promotions, newsletters or other information, they are using opt-in e-mailing. Opt-in (or permission based) e-mail advertising, is stressed throughout the book. "Email Marketing" goes into the nuts and bolts of opt-in to show how to do it well. It is filled with first-hand accounts from a diverse group of companies on how they use opt-in e-mail to stimulate business. The book also shows several Web sites and documents used in direct marketing. Companies considering the use of e-mail sales messages as a marketing tool to build a client base for their businesses should look at this book first to see how to use e-mail effectively without spamming and hype. "Email Marketing" covers the positives and negatives of using e-mail to capture prospects and customers. "Email Marketing" is no flimsy tome on spamming. It is a serious attempt to help businesses use the positives of e-mail to increase their customer base. Without using technical jargon, "E-Marketing" covers the thorny problems of setting up e-mail format to relate to many different messaging programs. Reading this book is an excellent first step to create a successful e-mail campaign.
Rating:
Summary: The nuts and bolts of opt-in e-mail marketing...
Review: "Email Marketing: Using E-Mail to Reach Your Target Audience and Build Customer Relationships" contains a wealth of information on using opt-in e-mail to grow business. It covers the negatives of unsolicited e-mail (or spam) and the positives of opt-in and opt-out e-mailing, crafting an e-mail campaign, writing attention-getting e-mail and testing response to a campaign. It also discusses producing effective e-newsletters and e-promotions, advertising in other people's e-mail and how to use persuasion techniques in messages. When a Web site offers the opportunity for a person to enter an e-mail address on the company site and receive promotions, newsletters or other information, they are using opt-in e-mailing. Opt-in (or permission based) e-mail advertising, is stressed throughout the book. "Email Marketing" goes into the nuts and bolts of opt-in to show how to do it well. It is filled with first-hand accounts from a diverse group of companies on how they use opt-in e-mail to stimulate business. The book also shows several Web sites and documents used in direct marketing. Companies considering the use of e-mail sales messages as a marketing tool to build a client base for their businesses should look at this book first to see how to use e-mail effectively without spamming and hype. "Email Marketing" covers the positives and negatives of using e-mail to capture prospects and customers. "Email Marketing" is no flimsy tome on spamming. It is a serious attempt to help businesses use the positives of e-mail to increase their customer base. Without using technical jargon, "E-Marketing" covers the thorny problems of setting up e-mail format to relate to many different messaging programs. Reading this book is an excellent first step to create a successful e-mail campaign.
Rating: 
Summary: Less than adequate
Review: Great title, but the substance of the book is lacking. It reads with the big powerful words of a direct marketer, but it reminded me of the direct mail I hate. Alot of power words, but nothing to really sink my teeth into. A book that is great for the person starting out is Make Your Website work for you. It's a basic book, but it gives a more robust program. There's also one about affiliate marketing and developing associations. I think both will help you better market online.
Rating: 
Summary: no title
Review: I would like to rate the company, not a book.
I ordered a book but was told that it was not available. However ' they would keep my name and would take the money out of my account ' just in case.
I was then informed that the book was no longer available. By this time Amazon had had my money for some weeks. I cancelled the order as it was not longer available and purchased the book elsewhere.
I then received an email some weeks later informing me that the book was now in and would be forwarded to me a.s.a.p.
I SENT SEVEN EMAILS INFORMING THEM THAT THE BOOK WAS NO LONGER REQUIRED.
The book arrived over a week later. It has since been returned and I am waiting for a credit.
Since then I ordered a DVD on 3rd May for a birthday gift. I am still waiting, and yes, the money has been taken out of my account.
How do you contact Amazon. Has anybody ever been successful with a letter or by email.
I no longer have any faith in this company. They still owe me for two items - one I cancelled BEFORE they even had it in stock. The other I am still waiting for.
I wonder is I shall receive a reply to this.
Rating:
Summary: Kind of jumbled and unfocused
Review: If you have never had ANY experience with email (and I don't just mean marketing with it), then perhaps this book is for you. This book is way too beginner-oriented (although it promotes itself as if it has loftier things to say). But the worst thing about this book is that it is not well-organized and goes into things that, frankly, aren't important if you really want to market with email. It's too all over the place and unfocused.
Rating:
Summary: Kind of jumbled and unfocused
Review: If you have never had ANY experience with email (and I don't just mean marketing with it), then perhaps this book is for you. This book is way too beginner-oriented (although it promotes itself as if it has loftier things to say). But the worst thing about this book is that it is not well-organized and goes into things that, frankly, aren't important if you really want to market with email. It's too all over the place and unfocused.
Rating:
Summary: Seemed like an infomercial
Review: In many ways, this book reads more as a promotional brochure than a how-to book. I am convinced that the authors are either founders of, or shareholders in, one of the "opt-in" email list providers that they constantly plug throughout the book. On a more tactical level, the book is squarely targeted at absolute beginners, and didn't provide the level of guidance that I had hoped for.
Rating:
Summary: Seemed like an infomercial
Review: In many ways, this book reads more as a promotional brochure than a how-to book. I am convinced that the authors are either founders of, or shareholders in, one of the "opt-in" email list providers that they constantly plug throughout the book. On a more tactical level, the book is squarely targeted at absolute beginners, and didn't provide the level of guidance that I had hoped for.
Rating: 
Summary: The perfect tactical companion
Review: Jim Sterne has written a book that every single email marketer MUST read. No jargon, no hype, no sales pitch. Just the facts. And lots of them! Chock full of examples and screen shots, this is the book that people who read Permission Marketing keep asking me to write. Now I don't have to. Thanks, Jim, for doing it for me.
Rating:
Summary: A book full of information but leaving little impression
Review: The book is full of information but it is hard to summarize. I found myself repeatedly trying to find useful operational information and only partially succeeding by crunching the text. In the chapter called " Writing an E Mail Masterpiece" the author's recommend that we look at Amazon's other 75 books on the subject since " This is not the place to lay down the well-worn rules of business writing" . Well if a chapter, so named, is not the place to learn the rules then why use such an inappropriate title. There are obvious sections in this book where the content is illuminating but,overall,the book lacked continuity and was disappointing.
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