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M Commerce: Technologies, Services, and Business Models

M Commerce: Technologies, Services, and Business Models

List Price: $34.99
Your Price: $23.09
Product Info Reviews

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Rating: 5 stars
Summary: Superb Introduction to Mobile Commerce
Review: I don't write book recommendations too often but this truly is a must-read for those who want to understand mobile commerce.

The author provides a splendid overview of this fast moving area, covering both technology and business issues. This is the perfect book for managers like myself who've been hearing bits and pieces about m-commerce but lack a more comprehensive overview of what's out there today, what works and what doesn't and where this entire area is likely headed in the years to come.

The book is modular and well written with easy to understand sections on the underlying technologies (e.g. WAP, mobile security, 3G, LBS, etc.) and insightful discussions of key business issues (e.g. the changing role of mobile operators, profit sharing business models, the role of personalization and context awareness, mobile payments, etc.) The author also does a great job at pointing key usability and privacy issues. I strongly recommend this book.

Rating: 5 stars
Summary: Structured, principle-based, & balanced between tech. & biz
Review: I have been following recent mobile commerce developments from both business model and technical perspectives and found that this Carnegie Mellon professor's book provides an excellent introduction to m-commerce, including recent developments in Korea and Japan.
The main goodness of this book is that it is structured (not messy) and principle-based (not superficial).
In addition, the way of explanation of this book is reliable and balanced, so I expect the life of this book is longer than some other messy books on 'mobile' stuffs.
I believe this book is also perfect as a textbook on m-commerce or supplement on e-commerce.

Rating: 5 stars
Summary: Depth, Breadth, Clarity: Masterful
Review: I have to say that Norman Sadeh has written a masterful book - it has depth, breadth and is tremendously clear, as opposed to other books on Mobile Commerce that are filled with lots of unnecessary tech jargon.

I would recommend this book strongly to anyone who wants to understand Mobile commerce - whether a novice or an expert.

It is sufficiently clear to satisfy a novice reader's needs as well as being deep enough to fulfill the requirements of an expert in the field.

Rating: 5 stars
Summary: A complete reference book for m-Commerce
Review: I picked up M-Commerce as I was curious where the mobile computing market was going. From where I was standing, I see a lot of hype and was not particularly impressed with the early WAP based services. Although relatively brief, Dr. Sadeh have managed to provide a good overall description of the mobile computing market, past, present and future as well as presented simply and clearly the technologies involved, the problems that need to be overcome and the successful business models that have been employed. As a guide to mobile commerce and it's potential for profitable business growth, I would recommend it highly to executives and other interested parties who are either thinking of jumping on the bandwagon or figuring out how increase competitiveness by leveraging on it.

Rating: 5 stars
Summary: An Absolute Must-Read
Review: I truly enjoyed reading this book from beginning to end. It's an absolute must-read for any manager interested in understanding mobile business opportunities. The author does an excellent job at covering both business and technology. Lots of valuable insight on where this area is headed. I highly recommend this book.

Rating: 1 stars
Summary: Much better books
Review: I've read much better books on this subject, like:
Mobile Commerce: Opportunities, Applications, and Technologies of Wireless Business by Paul May

Rating: 5 stars
Summary: Good overview of M-Commerce technologies and service
Review: Sadeh's "M-Commerce: Technologies, Services and Business Models" is an outstanding introduction to this, the next step in the e-business revolution.

Sadeh's writing style is very simple to understand and follow and he does an outstanding job of relating the material to everyday life through good, real-life examples. He cites current m-commerce usage in Japan and Europe and relates how it could be used here at home. Among his prime examples are NTTDoComo's I-mode, Nordea's WAP as well as vendors such as Ericsson, Nokia, and AT&T. You also get a good grounding in the technology and history of the mobile industry as well as best practice business tips that industry innovators have used to gain their competitive advantage. Overall, this is a great look at the technologies behind m-commerce and the various types of services it can afford.

Here is the listing of topics Sadeh addresses:

1. The Buzz Behind M-Commerce: Proliferation of mobile devices, personalized and location-sensitive services, new usage scenarios, etc

2. The M-Commerce Value Chain: Business models, content providers, aggregators, software vendors, equipment vendors, network operators

3. The Transition to 3G: 2G technologies, 2.5G technologies, wireless architecture

4. The Mobile Internet: TCP/IP on wired and mobile Internet, WAP architecture, WAP protocols

5. Mobile Security and Payment: Cryptography, digital signature, certificate authorities, public and private key encryption

6. M-Commerce Services: Information services, directory services, banking and trading, e-tailing, e-ticketing, entertainment, business applications

7. Next-Gen M-Commerce: Personalized services, location-sensitive services, global positioning services

Overall, this book is extremely easy to read and more importantly, a good learning tool. This book was used as the text for an m-commerce course I took during the fall of 2002. Whether you are studying this subject independently or whether you are an instructor looking to use this book for your course, you cannot go wrong with Sadeh's "M-Commerce: Technologies, Services and Business Models."

Highly Recommended

Rating: 5 stars
Summary: Good overview of M-Commerce technologies and service
Review: Sadeh's "M-Commerce: Technologies, Services and Business Models" is an outstanding introduction to this, the next step in the e-business revolution.

Sadeh's writing style is very simple to understand and follow and he does an outstanding job of relating the material to everyday life through good, real-life examples. He cites current m-commerce usage in Japan and Europe and relates how it could be used here at home. Among his prime examples are NTTDoComo's I-mode, Nordea's WAP as well as vendors such as Ericsson, Nokia, and AT&T. You also get a good grounding in the technology and history of the mobile industry as well as best practice business tips that industry innovators have used to gain their competitive advantage. Overall, this is a great look at the technologies behind m-commerce and the various types of services it can afford.

Here is the listing of topics Sadeh addresses:

1. The Buzz Behind M-Commerce: Proliferation of mobile devices, personalized and location-sensitive services, new usage scenarios, etc

2. The M-Commerce Value Chain: Business models, content providers, aggregators, software vendors, equipment vendors, network operators

3. The Transition to 3G: 2G technologies, 2.5G technologies, wireless architecture

4. The Mobile Internet: TCP/IP on wired and mobile Internet, WAP architecture, WAP protocols

5. Mobile Security and Payment: Cryptography, digital signature, certificate authorities, public and private key encryption

6. M-Commerce Services: Information services, directory services, banking and trading, e-tailing, e-ticketing, entertainment, business applications

7. Next-Gen M-Commerce: Personalized services, location-sensitive services, global positioning services

Overall, this book is extremely easy to read and more importantly, a good learning tool. This book was used as the text for an m-commerce course I took during the fall of 2002. Whether you are studying this subject independently or whether you are an instructor looking to use this book for your course, you cannot go wrong with Sadeh's "M-Commerce: Technologies, Services and Business Models."

Highly Recommended

Rating: 2 stars
Summary: Nothing New
Review: The book didn't tackle any new topic or issue. Just a collection of material already out there. Didn't cover much on Biz models though it is part of the book title.

Rating: 5 stars
Summary: Excellent analysis
Review: The book is a definitive source for someone who has little knowledge about the field of mobile commerce. The beauty of the text lies in the way the topics transition from a novice level to an advanced user level. The author has covered both the technological and the business aspects of mobile applications. One part that definitely needs to be mentioned here is the description of public and private keys for secure communication that was incredible. Nowhere had i read such a lucid description of the public-private key concept. The book is an easy read but extremely insightful. A must buy for those of you who want to keep up with the latest in technology.


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