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Rating: 
Summary: Clear and enjoyable reading!
Review: As a quick primer, I found this book to be terrific. And the dry humour was appreciated as well. Never thought I'd make it through so quickly, and yet come away with such a good appreciation of the subject matter.
Rating:
Summary: Clear and enjoyable reading!
Review: As a quick primer, I found this book to be terrific. And the dry humour was appreciated as well. Never thought I'd make it through so quickly, and yet come away with such a good appreciation of the subject matter.
Rating: 
Summary: Exceptional
Review: The book is a very good overview for anyone interested in the area of intellectual property. With the number new people becoming interested in IP, the book should be a great starting point. The book is well presented and holds your attention very well.
Rating:
Summary: Great primer for IP newbies!
Review: This book gives the reader a good idea of the legal and financial implications of intellectual property management, without resorting to excessive "legalese." It is well-written and often even witty, with a friendly tone that makes complex material that much more accessible. IP is not just for patent attorneys anymore!
Rating:
Summary: Financial Controller
Review: This book helped me utilize the best strategy for using Intellectual property to the needs of my business. I highly recommend this book to anyone that is serious in knowing how to use their companies IP in augmenting their benefit.
Rating:
Summary: Business Professional from New York
Review: This book took all the mystery out of the complex issue of intellectual property: what it is, how it works, and how it can work for you. Easy to read and comprehensive.
Rating:
Summary: Excellent Primer for the layman and seasoned professional!
Review: This is an excellent book that I believe can help level the playing field for smaller companies vis-a-vis their larger competitors concerning exploiting the full value of
their intellectual property rights. The authors include a chapter addressed to corporate officers and directors concerning potential liability for mismanaging intellectual property. This chapter alone is an eye-opener that ought to be read by every director and officer not only to avoid liability but to enhance share value. The authors have given the reader a seminal work concerning the difficult nature of patent valuation including a method that uses the Black-Scholes option-pricing algorithm (since a patent's value, like an option, decreases with the passage of time, all other things being equal). The authors discuss the methods utilized to value a patent in a publicly traded company and point out that Eli Lilly lost $35 billion in market capitalization when one of its two Prozac patents was declared invalid for double-patenting, thus, demonstrating the enormous value of that patent. I am a patent attorney who learned much from this book. This is a highly readable and even entertaining book that makes an excellent primer for anyone interested in the business of intellectual property.
Rating:
Summary: Finally a Book for Non-Lawyers
Review: This is good for non-lawyers who work in management and have no idea what IP means, nor how to make this form of property benefit (or not harm) your company.This book whet my appetite for more details. I would recommend this book for anyone who needs a crash course in IP.
Rating:
Summary: Informative
Review: This is simply the best book on the subject.
Answered all of my questions trough clear examples and was surprisingly up to date.It would be nice if there were more material on open source legal issues, however.
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