Rating: 
Summary: Totally Unique - Easiest Read Ever ...
Review: I can't understand why someone would say this book is derivative of the two Joe's. ... Joe and Joe are both great marketers in their own right, but Joyner has set a new standard with this book. Yes, there is SOME information you'll find elsewhere here, but MOST is totally new and unique. What's especially unique is his application of these ideas and the presentation of the information. This is perhaps the easiest marketing book I've ever read and at the same time the most profound. Joyner has taken very difficult concepts, made them easy to understand, and included hillarious cartoons that permanently fuse into your brain. There has never been a business book like this ever. I hope that more follow suit and adopt this innovative new style. This book is a turning point.
Rating: 
Summary: I'm a copywriter and here's my perspective on this book
Review: I liked this book a lot and I think you will too
if you're remotely serious about making money on the
Net. And if you love to collect marketing books, you'll
find this one to be a gem. It's a great book ...However, if you bought Joseph Sugarman's book "Triggers"
you don't really need this book. Why? Mark's book
focuses mainly on the psychological aspect of sales and you can
find that and more in Joseph's book.
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