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Rating: 
Summary: Our "bible" for search engine optimization
Review: This book helped me to drastically increased my online business! I own an online data backup company called www.remotedatabackups.com and before I read this book, less than 10% of my business came from search engines. Today, just 4 months after buying Alex and Ben's book, over 50% of my new business comes from search engines...people I've never talked to before who found me simply by typing in key phrases that I incorporated into my website in a specific manner that they clearly outline in their book. You don't even need to be a web guru to understand what they are saying. I have been so impressed with the results that I decided to go one step farther and I actually hired them to be my "search engine guides" and it has been definately the best money I've ever spent. They prevented me from spending thousands on a Cold Fusion website that would not have done well AT ALL on the search engines and they recommended a more "search engine friendly" method. The results were almost immediate. I would have never known otherwise. Excellent book!
Rating: 
Summary: Great Starter, falls short for the aspiring professional
Review: This book is good for a newcomer to search engine optimization, but anyone who has been working on promoting a website will already know or assume all of the information in this book. If you are brand new to SEO then this book is a good starting point, but otherwise spend your time browsing the web or using SEO descussion forums, because the information will be more current and more in debth.
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