Rating: 
Summary: OK but not great
Review: The book does a good intro on the topic. But as the other reviewer says, it's short on delivery and action plan. To me, this book would be good for someone who does not have much experience with the Web. If you know what ROI and CPM mean, then skip this book and pick up one that has more techniques in it.
Rating: 
Summary: A must for e-marketers.
Review: There are many reasons to buy Wilson's book online!
- If you or your friends have a business then I bet you're either looking for your Web site or you have got it. Well look no more... Wilson shows you how to identify e-business opportunities, build your Internet brand, and define your e-business niche.
- Wilson's book is here with hands-on exercises to enhance your Web experience! What you can do with it is unbelievable!
- It's also a great chance to make some extra money with his chapter on "Writing Your Internet MarketingPlan"!
- I currently hold the copy of that Wilson's book and I think this might be an opportunity for you and your site to make money from a truly marketing approach.
- I strongly recommend that you take a look at Wilson's book and start converting your directed traffic to revenue.
- Last but not least, try the Amazon buy experience!
Rating: 
Summary: Good Planning = Great Success
Review: Too many Web marketing books focus on how to get your site listed in search engines and attract the masses without a good marketing and site development plan. Dr. Wilson's planning book is timely for those Web site owners who really want to be successful in doing business on the Web.The following approaches are needed for a business to go online:
1. Define the purpose of building your Web site
2. Identify the target audience and competitors
3. Create a strategic marketing plan
4. Develop and promote the Web site according to your plan Dr. Wilson's book covers all the essential elements in creating a successful marketing plan. It is based on his practical experience on the Web. Highly recommended!
| 
