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Summary: Everything you need to know to get your ISP up and running
Review: Christopher M. Knight is Founder and Managing Editor of internet.com's ISP-List.com, the world's largest consortia of ISP Email Discussion List communities with over 60,000 members worldwide. He is also CEO of SparkLIST.com LLC and President of the Email List-Universe Network, which deliver services for email list owners and email newsletter publishers. He is a frequent speaker at major ISP-related conferences and writes on marketing strategies for ISP magazines Boardwatch and ISP Today, as well as a weekly ISP business column for ISP-Planet.com.In his book, Christopher Knight shows you how to: *Raise your ISP's market value *Determine what makes your ISP unique *Increase the number of new subscribers *Develop a great marketing campaign *Find and reach your target audience *Attract, retain, and train the best customer service staff *Acquire new subscribers via acquisitions of other ISPs As a value-added feature, a complete ISP Business Plan Sample by Jason Zigmont of HowToSell.com is included.
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Summary: ISP Marketing Strategies To Drive Your Sales Straight Up!
Review: If you're looking to significantly grow your dialup and Internet access subscriber base, reduce churn, build a sales force that actually works, or just techniques to increase your profitability or market valuation, this book is for you. I wrote this book after years of being an ISP myself, reading tens of thousands of email discussion list posts from sites such as the ISP-Lists.com network, interviewing and working with hundreds of ISPs on their success and failure stories, and literally flying around the world speaking at ISP trade shows and conferences. If you like long novels on theory, this is not it. If you like short, punchy, jam packed ISP sales, marketing, advertising, PR and business building ideas, this book has got it, even if you're not a marketing type. Whether you are a ISP owner, executive, technician, ISP wannabe or even a vendor in the ISP space wanting to better understand the ISP industry; anyone who has to plan, implement, support, or drive the success of an ISP enterprise will benefit from it. You can open the book up to almost any page, read a couple of paragraphs, and begin immediately implementing the action plans into your business. Because the ISP marketplace competition is so high, now more than every, you must stake your claim, use the innovative marketing & sales strategies in this book to out maneuver your competition, and differentiate yourself from everyone else. This book shows you how to specifically do that with case studies and bullet point examples. Beyond basic marketing strategies, I also cover ISP business issues such as service strategies, subscriber growth techniques, acquisition, and selling, how to reach and find your target customer, proven ways to build a powerful ISP sales force, how to increase your customer conversion rate, ISP Competitor Analysis 101: How to track your competitor and their customers, and Attracting, retaining, and training the best ISP customer service staff. Lastly, there is a free ISP business plan sample in the back of the book that you are welcome to use as a model for your ISP, written by Jason Zigmont of HowToSell.net. This is the only book of its kind on the market, every ISP manager, executive, or entrepreneur will want it on his or her bookshelf, and I hope you enjoy it. To Your ISP Success! Christopher Knight
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Summary: ISP Marketing Survival Guide
Review: It s a wonderfull book, about how to run a ISP, and how to identify your market, and develop your bussiness strategy in each segment. The first three chapters are dedicated to know what is the ISP bussiness, to know your strengths and weakness, and the strategy you must develop to grow. The next chapters are dedicated to know marketing techniques especially focus in the ISP bussiness, and how to develop the rigth one for your organization. It s a well organized book, that I can recommend to every small ISP, who wish to grow up.
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Summary: Required reading for any ISP startup
Review: This book has undoubtedly earned a place on the bookshelf of today's ISP owner. Its contents were invaluable information required for the business plan I prepared for an ISP/ASP business.
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Summary: Required reading for any ISP startup
Review: This book has undoubtedly earned a place on the bookshelf of today's ISP owner. Its contents were invaluable information required for the business plan I prepared for an ISP/ASP business.
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Summary: A lot of obvious bla bla
Review: Very American. Is there a world beyond their borders? Doesn't mention Data Centers, doesn't talk about market trends such ASPs. What about market data? Is the American market really so simple? (Smile, be nice to customers and then sell to a bigger company)
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Summary: A lot of obvious bla bla
Review: Very American. Is there a world beyond their borders? Doesn't mention Data Centers, doesn't talk about market trends such ASPs. What about market data? Is the American market really so simple? (Smile, be nice to customers and then sell to a bigger company)
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