Rating: 
Summary: An essential basic guide
Review: This book is an essential basic guide to anybody who wishes to attempt website globalization. It explains almost everything required in a highly readable way with examples which should make even the most complex issues understandable to most readers. It is firmly aimed at the American market but is equally useful to readers outside it. My main gripe, apart from a small number of forgiveable factual errors, is an overwhelming emphasis on language issues to the detriment of most other aspects of globalization, which are touched on lightly but not emphasized to a degree which I would find necessary to bring the message across to website owners that there is more to localizing a website than just changing its language. Otherwise, an excellent reference work.
Rating: 
Summary: Great Globalization/Localization Book
Review: This book is very comprehensive and covers everything you need to know about globalizing/localizing your website. I was very surprised by the readability and structured flow of the book. Not only does this book provide you with the technical skills you need to pull of a multilingual website, but also provides a great deal of context and history of what has or has not worked for some companies. The only thing I would have liked more information about is overcoming software challenges with multiple languages, particularly double-byte languages. Overall a great investment.
Rating:
Summary: At last!
Review: This is a fantastic book - a thoughtful and well written overview that has been needed for quite some time. I am very pleased to have it, and would recommend it to all types of people, both hands on practitioners, the curious, and to my recalcitrant clients who do not understand what about web globalization should cost money!
Rating:
Summary: Practical Knowledge for the Business Executive and IT Pro
Review: This is a fine book I recommend wholeheartedly to business executive and IT professional alike. Indeed, it is perhaps the most accessible "textbook" I have ever read: well-organized, clearly written and handsomely formatted, Beyond Borders identifies and discusses the business and IT issues involved in making your website "globally ready." John Yunker takes the reader through the process of globalizing from inital preparation to final product. But this is not a book on theory: it is practical throughout. The author's discussions of "how to do it" are supplemented in virtually every chapter with examples of "how it has actually been done" by companies such as Fedex, GE, Monster, etc. and complemented by brief Q&As with site project managers. In addition, the text is peppered with suggestions for further reading. The index is thorough and useful, and the author clearly lists sources where necessary. As a writer myself (of the Asia Business Intelligence website), I am primarily concerned with business books that deal directly with Asia. However, Beyond Borders succinctly and practically deals with the business issues involved in web globalization -- one most businessmen are forced to confront -- while explaining the technical issues in plain English. John Yunker deals with all the salient issues you will neet to get a grasp of: global branding, budgeting, project management, language translation, character sets, the applications your company will need to create globalized web pages, etc. So, if you are responsible for hitting international sales targets or if you manage or work in international marketing, advertising, public relations, market research, or training, you should read this book. It will open your eyes and put the tools in your hands very quickly. I called it a "textbook" earlier in this review only because it exhaustively covers the subject of web globalization. (Make sure you look at the Table of Contents sample pages provided above.) But it reads very quickly: I read it carefully from cover to cover -- 500 plus pages -- in a total of no more than 10 hours -- a weekend. John Yunker packed a great deal of value into this book, and I strongly recommend you take advantage of it.
Rating:
Summary: Practical Knowledge for the Business Executive and IT Pro
Review: This is a fine book I recommend wholeheartedly to business executive and IT professional alike. Indeed, it is perhaps the most accessible "textbook" I have ever read: well-organized, clearly written and handsomely formatted, Beyond Borders identifies and discusses the business and IT issues involved in making your website "globally ready." John Yunker takes the reader through the process of globalizing from inital preparation to final product. But this is not a book on theory: it is practical throughout. The author's discussions of "how to do it" are supplemented in virtually every chapter with examples of "how it has actually been done" by companies such as Fedex, GE, Monster, etc. and complemented by brief Q&As with site project managers. In addition, the text is peppered with suggestions for further reading. The index is thorough and useful, and the author clearly lists sources where necessary. As a writer myself (of the Asia Business Intelligence website), I am primarily concerned with business books that deal directly with Asia. However, Beyond Borders succinctly and practically deals with the business issues involved in web globalization -- one most businessmen are forced to confront -- while explaining the technical issues in plain English. John Yunker deals with all the salient issues you will neet to get a grasp of: global branding, budgeting, project management, language translation, character sets, the applications your company will need to create globalized web pages, etc. So, if you are responsible for hitting international sales targets or if you manage or work in international marketing, advertising, public relations, market research, or training, you should read this book. It will open your eyes and put the tools in your hands very quickly. I called it a "textbook" earlier in this review only because it exhaustively covers the subject of web globalization. (Make sure you look at the Table of Contents sample pages provided above.) But it reads very quickly: I read it carefully from cover to cover -- 500 plus pages -- in a total of no more than 10 hours -- a weekend. John Yunker packed a great deal of value into this book, and I strongly recommend you take advantage of it.
Rating:
Summary: Great reference for website globalization projects
Review: This is a solid reference book which can assist people who are planning multilingual website design and development projects. The case studies will definitely provide readers with good information from firms who have already created global websites, and the Hands-On chapters will benefit those who want to experience first hand some of the language issues you encounter when creating a multilingual web presence. I am with a firm who provides website globalization services and found Yunker's book to do a great job summarizing the issues.
| 
