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Direct from Dell: Strategies that Revolutionized an Industry

Direct from Dell: Strategies that Revolutionized an Industry

List Price: $15.95
Your Price: $10.85
Product Info Reviews

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Rating: 4 stars
Summary: Absolutely astounding!
Review: I had my doubts about this book. But after i thoroughly read it I was assured that my initial feelings toward it were unjust. I would definately recommend this to anyone who is even remotely interested in technology and the new era of computers.

Rating: 5 stars
Summary: You mean PCs Limited?
Review: Dan Zides remembers. Dell was known as "PCs Limited" back in the 80s.

Rating: 3 stars
Summary: Another Apple Co.
Review: What's so special about this book? I mean, all Dell doing is trying to bring more attention to his company now that the internet's stealing away his customers. Dell writes a very dull, dry, airy, and typical biography. Wow, say hi to Michael Dell.

I think I'll wait for Bill Gate's next book (It comes out in March `99) BUSINESS @ THE SPEED OF THOUGHT

Rating: 5 stars
Summary: What can they do next?
Review: Great book. It has a great feel being told in the first person. Usually business books make you feel like you are studying for an Econ final, but this book was very interesting - even charming.

Rating: 4 stars
Summary: Great Book, Lots to learn from his technique
Review: I really enjoyed this book! I believe that most readers will find it a great tool with very important concepts. I am a little weary about Michael Dell's objective with this book. It appears to have been written to promote his company and run up his stock options. However, regardless of his motives, which are definately questionable, it's a good book and you'll enjoy it and learn from it. He's a very smart man, with lots of wisdom to share.

Rating: 5 stars
Summary: the man, the company, the stock, the shareholder, nature
Review: Firstly, the person who gave this book one star is probably a sad shareholder of Compaq or another PC maker. Dell has done what few ever do in their lifetime: revolutionize the way business is done. He has created a company that has forced not only members of the PC industry to change, but MANY industries. The stock price over the past 10 years reflects performance and as a confident shareholder, I remain bullish. In case anyone wants to read a great article, go to your local library and check out the Harvard Business Review March-April issue 1998 and you can read McKinsey's #1 ranked article for all of 1998 on Dell.

Remember one thing, NATURE IS ALWAYS CORRECT and once Dell continues to perform, it's only natural that shareholders and business on the whole will be more successful.

Cheers Victor

Rating: 5 stars
Summary: "Stalled Thinking" has not been a problem at Dell!
Review: Given Dell's track record, success and innovation, this is a book that should be read by all business executives. It should also be read by all students to provide encouragement for trying the things one wants to do and is passionate about. As a strategy book, it is well written. I was hoping to learn more of the Dell secrets, the "how tos" behind this very successful approach. I also believe the market has over reacted to Dell's recent announcement of slower (38%) earnings growth. That is still superb performance and Dell is likely to outperform and continue to meet customers' need for many years. The usual problems that stall companies: The Communications Stall, The Bureaucratic Stall, The Disbelief Stall (we can't do that here), The Misconception Stall (it's too hard to do and won't work becuase), The Unattractiveness Stall, The Procrastination Stall and The Tradition Stall (this is how we have always done it) seem not to be strong issues at Dell because the company continues to ask the right questions. This is the key to progress at a much faster rate, and/or at a much lower cost. The focus on customers and selling direct helps to make this possible. Dell can continue to do many things right in the future. It will be fun to watch them. They are poised to be a prototype company of the future.

Rating: 1 stars
Summary: ALL HE IS DOING IS PROMOTING HIS STOCK !!
Review: You buy the book, you get excited, and then you buy DELL stock. You are a fool if you do that.

Rating: 4 stars
Summary: Every Business Person should read this book.
Review: An excellent book that reminds us that it is the customers that make sales. An inspiring story about a young man that believed in himself and changed that way that people buy computers. This book should be read by every corporate big wig that often forgets about the customer and only thinks about the bottom line. At last someone got it. Dell got it and it was a pleasure to read.

Rating: 3 stars
Summary: FAST-PACED AND INSIGHTFUL SKIM, BUT HINTS OF NARCISSISM
Review: Whether you're an entrepreneur, a manager, a marketer, or a passionate loyalist of the compelling and always competitive offerings from the star PC firm, this semi-memoir will let you in on the madly tight ship that's known as Dell.

It's a fairly compact fluently-written book that distills Dell's lessons for business (p.s. it's NOT a biography of Michael Dell) that lends itself to some pacy in-flight reading.

But thinking back, I have a couple of gripes.

In recounting the company's meteoric rise from a college dorm to the multi-million dollar company in a short couple of decades, the book advocates a fanatical belief in the power of the Internet and how it is vital to every business's survival. If you don't provide access from every one of your users' desktops, you'll be gone. I find this a bit hard to digest as a categorical generalization, and I am a net evangelist myself. But I would not have expected anything different from Dell.

Secondly, the tone of the author(s?) occasionally takes on a doting note, and they seem to imply that Dell veritably invented the direct selling approach. This is patently misguided. A corollary that stems from this is the novel way that Dell came up with to segment customers. Somewhat cloying, this self-absorption.

Yet, in terms of good business insights, it's a fascinating read good enough to be devoured in a day or two. Recommended, especially as a business gift.


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