Rating:  Summary: Time well spent Review: Information Rules: A Strategic Guide to the Network Economy analyzes the strategies to employ in the information driven economy. The book was a well written analysis of how some of the fashionable words like cyber-space and information superhighway have caused managers to create fad strategies. While we may employ some new strategies in the information economy, fundamental economic principles and business strategies still apply. The book takes you through what it means to be an information business, and how to leverage your own information content and customer knowledge to formulate a successful business strategy. There is a solid fundamental analysis of new strategies, but those that are based on bedrock economic and business rules.
Rating:  Summary: Easy read, excellent Econonic Book about IT Review: Some of these concepts in the book are like common sense that we know them but fail to explain them well, but the authors manage to describe them in words and with examples. I especially like chapter 5, 6 and 7, which address the lock-in, switching cost, network effects and positive feedback. They also show us how to deal with lock-in issues from both sides, as the suppliers and as the customers. If anyone ever wonders how to explain why Microsoft could be so successful, please ask him/her to read those 3 chapters.
Rating:  Summary: Easy to understand to the core concept of information Review: The best book in IT concept and digital economy. If you would like to shifting your opinion, I recommend you read this book.
Rating:  Summary: Review on "Information rules" Review: I would like to recommend this book to everyone who is interested in the information economy. It provides new insights and concepts in various aspects of information, networks and commerce. The numerous examples make the book even more interesting to read.
Rating:  Summary: Not too hard, not too soft, just right. Review: This is an excellent summary of applying economics to the information world. Great for technical people looking for business context. It says there's nothing magic in the book, and proceeds to show you why. A new view of an old topic - a perfect approach. It may contain standard topics from the economist's point of view, but puts them in a new light.
Rating:  Summary: Easy read, good microeconomic fundamentals and examples Review: It may to too remedial for industry veterans or any recent graduate from an MBA program. It is, however, an excellent primer for those entering the IT industry. It would make a splendid supplemental text to a strategy or econ or marketing class especially if those classes are geared toward IT. The authors take a fun tone to their work.
Rating:  Summary: It all comes down to economics! Review: Anybody looking to invest in a high tech company should read this book - it made me realize exactly why companies like Microsoft and AOL are dominating.
Rating:  Summary: This is first time to contact to your company. Review: Information Rules:A Strategic Guide to the Network Economy by Carl Shapiro.Hal R. Varian
Rating:  Summary: Understanding the Network Economy is easy! Review: Understanding the Network Economy is easy, why? The rules to understand you already know. It is not magic, the same rules that businesses and markets, followed for many rules govern also the network economy. OK, things are faster, feedback can be the make or break a company, customers are getting looked in, ...But all this is not new, to understand it better, to be better prepared for the new challenges, read the book.
Rating:  Summary: A business book with real meat Review: Information Rules is the rare business book that's actually better the second time you read it. Chock full of interesting examples and advice for running a business in the new economy.
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