Rating: 
Summary: Basic Introduction to Marketing on-line
Review: This is a reasonable introduction to on-line marketing tools for web sites, but it's quite elementary and does not go into sufficient depth on when or how to use. Someone just starting a web site marketing effort will benefit from skimming this book to pick up terms. Once they understand the terms, they would be better served to move to a more sophisticated book such as Poor Richard's Web Site by Peter Kent.
Rating: 
Summary: Extraordinary book
Review: This is one exceptional book. She discusses a WIDE variety of marketing ideas. This book would be helpful to both owners of a smaller website, the entrepreneur (like myself) and a LARGE company. This book has resources that you can use for years to come. PIck it up!Heather Gibbs
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Summary: Much Improved 2nd Edition
Review: This new 2nd edition of the book is far better than the first (and much expanded). It covers everything from meta tags to search engines to newsgroups to trading reciprocal links. I especially found the chapter called "Be Kind to the Search Engines" to be extremely useful. If your site needs more traffic this is a good place to start.
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Summary: Deserves Wide Acceptance
Review: When I first picked up 101 Ways to Promote Your Web Site, I really didn't expect to find 101 different methods. After reading the book I am sure that 101 is a conservative number. The author includes two chapters on search engine considerations, as well as chapter-length treatment of marketing in newsgroups, signature files, e-mail, discussion lists, newsletters, link trading, award recognitions, meta-indexes, online advertising, affiliate programs, cybermalls, encouraging repeat visits, press releases, e-zines, web rings, offline promotion, traffic analysis, webcasting, and launching a website. In addition, the book has five appendices, including a brief glossary and a sample implementation and maintenance schedule. The book is especially rich in providing URLs for hundreds of sites that provide additional information. I was disappointed to find little or no treatment of two very important Web marketing strategies: search engine positioning through doorway pages and viral marketing. Sweeney does a great job of exposing the reader to the wide variety of methods that can be used to promote a website, but for an in-depth treatment of any of these, the reader will need to consult more specialized books. 101 Ways to Promote Your Website provides an excellent introduction to Web marketing for small to medium-size businesses, and deserves the wide acceptance it has already found in the marketplace.
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Summary: A Goldmine of Promotion Ideas Worth Digging For!
Review: With the number of Websites online today many people are seeking ways to improve the likelihood that their own sites will get better noticed. Susan Sweeney has written 101 Ways to Promote Your Web Site to encourage Web developers, businesses, and others to develop and launch effective marketing campaigns to get themselves noticed. Within the covers of this book Sweeney offers a number of sound ideas and strategies that will improve the chances for any Website to become better publicized. Readers will quickly pick up on some essential Website design ideas, how to effectively use search tools, and how to make use of newsgroups, e-mail, mail lists, ezines, and other forms of online communication. Sweeney will assist her readers to develop sound linking strategies to draw visitors from other sites. She discusses the use of banners and the use signature files at the end of e-mail and newsgroup messages to draw further attention. She also offers some very interesting and creative ways to keep people coming back time after time again! The book features a number of helpful tips, techniques, and resources that will aide in Website designing, marketing, and offline promotion. Additional expert advice on a variety of topics and book updates are only keystrokes away at the companion Website. Web developers, business owners, ad agencies, and consultants will find this book to be a goldmine of ideas worth digging for that will pay huge dividends in terms of recognition!
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