Rating: 
Summary: Perfect for small businesses
Review: This book is a must have for those of us who want to drive more traffic to our site but don't have a million dollars to do it. I read this book and did everything it told me to and hits to my site increased immediately. It was perfect for the non-computer experts as well. It takes you step by step on how to get your site out there and noticed. It does give you the ground work, however in the future you may need to purchase another book in order to go more in depth. It is a great starting point, and you need to start somewhere!
Rating:
Summary: Fantastic Book - Filled with stuff that works!
Review: This book is fantastic! I have picked up a number of Internet Marketing books that were filled with the history of the Internet or techniques that work if you've got a million dollar budget and tons of staff. This book is filled with techniques and tools that you can implement immediately. The book is super easy to read...in plain English rather than techno jargon. There are additional resources given at the end of each chapter in case you want more detail or access to some of the tools mentioned in the chapter. The breadth of topics covered provides something for everyone..from associate/affiliate programs to newsgroup marketing to media relations to banner advertising to mail list marketing to e-mail. There are 20+ chapters each focusing on a different topic. Excellent resource if you're a small or medium sized business and you want to learn how to increase traffic to your website yourself without a huge budget. Great book! Highly recommend it!
Rating: 
Summary: A must read for any web promoter
Review: This book is for both the novice as well as the seasoned web marketer/promoter. Just when you thought you knew how to attract more visitors to your site, you learn little tricks like meta tags, news groups, and using audio or video on your site. Although the book didn't include where you could find audio or video samples, I found a source at www.insider-sources.com under the link: www.insider-sources.com/EvenMore.htm.
Rating: 
Summary: Much Improvement Needed
Review: This book is good for people who are new to Web marketing. Not much use for me, even though I'm no expert yet. I think the problem is it has too much descriptions and not enough instructions to be of practical use. All of the topics read familiar. A few of the pages even appear to be rewrite of articles posted at Wilson Web site. What I do like is the listing of resources. Very handy for reference. Some links are quite good, some URLs are no longer vaild, and some are just filling the pages. I find non of the forms and only 1 checklist as promised by the publisher. The companion site is useless as it only contains partial links from 17 of the 24 chapters. Good for a desk reference, but for real actions, get a different book.
Rating:
Summary: For Novice Only
Review: This book is o.k. for novice but if you have been on the Web for a while, you will not find anything new in the book. A search on the Web can easily find you more and better resources. Much of the book can be condensed. It's a waste of paper and reader's time.
Rating: 
Summary: Number 102-Keep reviewing your own book.
Review: This book is terrible, A complete waste of my time and money. The 4 star rating for her book on this site is also bogus. It is obvious that she keeps giving herself her own book review. Just look above, all of the GOOD comments are from someone in Nova Scotia. (Hey, that's where she's from). Don't waste your money....
Rating:
Summary: Fare
Review: This book reads like a rough draft. There are quite a few good tips, but it's sooooo redundant. This book could be a quarter of the size it is now. That makes it hard to get through. Also, the links are poor. Many of the links aren't up to date. Maybe they were when the book first came out. The sites that you link to are often amature sites. I get the feeling that this is not a book for the serious web marketer. I would be embarassed to do many of the techniques mention in the book. All in all I did learn a few things here, so it may have been worth it, but it could have been so much more. I get the feeling it was rushed out the publishers door for quick profit.
Rating:
Summary: Everything I needed to make my site a success
Review: This book was a great tool for me. I was one of those people who thought having a web site was all I needed. This book provided me with a tremendous number of practical ways to increase my web site visitors. The book was so easy to read and understand. I read the book over a few days, implemenented just a few of the many ideas, and immediately saw results! I have been gradually using more and more of the ideas...all with great results. I have also found that in reading the book a second and third time I am picking up things I missed in prior readings. I'd recommend this book to anyone! Great job.
Rating:
Summary: A lot of details, but well worth it!
Review: This book was the text for a course I took on the International Webmaster's Association web site. The course, Web Site Promotion, has a syllabus which matches this text fairly closely. I found the course and the book very useful. The book functioned exactly as a textbook should. It provided fairly complete discussions of the several topics and a great deal of resource information including especially web sites providing a wide range of information and opportunities. The course and the book has provided me with a far more complete inventory of sources, possibilities, definitions, techniquies, etc. than I have been able to come up with on my own. I intend to keep the book nearby as a reference for quite a while. There is no question about the rapid change on the web. You must have a network of contacts that you can use to get up to date in any given area at the time you need to give attention to that area. You must have a network of contacts and websites that will enable to you learn about the NEW topics, areas, techniques, etc. that have been introduced to the web world at any point in time. But this book has given me a good starting base to work from now. The writing is clear, the organization is good. If you already have your own network established and your own mental working model of the internet functions that interest you then you don't need this book. But if you are a relative beginner like me or if you haven't gone about your searches and record keeping in an organized way this book will definitely be worth the money. Gene Stickley
Rating:
Summary: OK for the novice - useless for the seasoned veteran
Review: This book would be helpful to the online novice, but it will be an annoyance to anybody that has been on the Internet for more than 90 days. Many important subjects are slighted by a mere paragraph, including affiliate programs, while Web Rings and Awards sites are granted entire chapters. And one of the big selling points of this book is an online companion site, but their site is more of a liability than anything else with little sign of updates.
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