Rating: 
Summary: An MBA quality book-- period.
Review: I have perused many e-marketing books and this one is by far my favorite. Most readers recognize this book for its superlative quality. A few others, however, have commented that Susan's book has great scope, but does not go into great enough depth when it comes to certain e-marketing topics. I find this to be a poor argument because it would be nearly impossible to write an Internet marketing book that is both extremely broad and extremely deep. For instance, if we were to write a comprehensive book on search engine optimization it might be hundreds of pages long. Susan's book can be effectively utilized as a powerful guide to nearly all important aspects of e-marketing. I haven't found any other book on this topic that covers the broad scope of e-marketing as well as this book. When detail is lacking, links are offered. This will allow the reader to increase their expertise. True, some of these links are not functioning, but with the Internet things change on a daily basis and this should be expected! Any knowledgable e-marketer knows this. This is a high quality book.
Rating:
Summary: An MBA quality book-- period.
Review: I have perused many e-marketing books and this one is by far my favorite. Most readers recognize this book for its superlative quality. A few others, however, have commented that Susan's book has great scope, but does not go into great enough depth when it comes to certain e-marketing topics. I find this to be a poor argument because it would be nearly impossible to write an Internet marketing book that is both extremely broad and extremely deep. For instance, if we were to write a comprehensive book on search engine optimization it might be hundreds of pages long. Susan's book can be effectively utilized as a powerful guide to nearly all important aspects of e-marketing. I haven't found any other book on this topic that covers the broad scope of e-marketing as well as this book. When detail is lacking, links are offered. This will allow the reader to increase their expertise. True, some of these links are not functioning, but with the Internet things change on a daily basis and this should be expected! Any knowledgable e-marketer knows this. This is a high quality book.
Rating:
Summary: 101 Ways to Promote Your Web Site
Review: I have read "101 Ways to Promote Your Web Site" from cover to cover and found it an excelllent tool for understanding and using the Web to market goods and services. This book enabled me to stop procrastinating and start implementing internet strategies. It is a definite must read for those on or about to journey onto the Web with their own site.
Rating:
Summary: A great insight
Review: I have read Ms. Sweeney's book and have found it to be of great help in my planning and thinking process. A great insight to the world of Internet Marketing.
Rating:
Summary: "101 Ways.." Proves that you can never know everything
Review: I have traveled across the USA for years consulting with major corporations on how to improve their web sites. After reading Susan Sweeney's novel "101 Ways.." I have come to the conclusion that maybe I should do some more research. The book definitely proves that Susan knows what she is talking about. One of the finest Internet books I've read in a while. After reading this book you could definitely take your web site to another level!
Rating:
Summary: This Book Is Pure Genius
Review: I picked up this book a few nights ago, and haven't been able to put it down. The knowledge that I have gained from this book is incredible. The title says it all. I have already implemented the tools that I have learned, and the companion Web site very helpful. Everyone who is in the least bit serious about Internet marketing should read this book, and then watch their Web site traffic explode!
Rating:
Summary: This Book is a Must Have
Review: I purchased the first addition of 101 Ways and I was extremely pleased, and when I found out that the second addition was available I immediately ordered a copy. This book is jam packed with effective techniques that I used to help promote my organization's Web site.Personally, I found the additions to this book to be a great asset. The additional chapters on Webcasting Technology, E-commerce, Web Traffic Analysis, and Affiliate Programs were in-depth - yet easy to understand. Unlike other Internet related books, this one doesn't confuse the reader with technical jargon. Instead it is written in plain English and is full of examples that helped me to understand the different online marketing techniques. Needless to say whenever I am doing any online marketing for my organization I have my copy of "101 Ways to Promote Your Web Site" on my desktop!
Rating:
Summary: The perfect companion for on-line entrepreneurs!
Review: I thought I knew all there was to know about marketing an on-line business, but this book truly enlightened me. I've read a lot of Internet-related stuff and this book provided me with resources and tips that I can't wait to try! Definitely a good read.
Rating: 
Summary: Not What I have expected :(
Review: I'm quite disappointed by this book for several reasons. The book companion site has nothing but a handful of links copied from the book and many of them are already invalid!! Yet it makes the site seem like a valuable resource. Talk about overselling the product!! I agree with several of the reviews here that this book lacks substance and not even a novice would find it useful. The concepts are well rounded but they are not supported by practical techniques. Knowing what works is not the same as how to make it work. That's the difference, my friend.
Rating:
Summary: Too General Information
Review: I'm very disappointed by the quality of this book. There're a lot of good topics but most of their contents are too general and lack of substance. Two other books: "Advertising on the Internet" and "Internet Marketing and Promotion" are much, much better. Also, the book needs to be updated to reflect the new trends on the Internet. A lot of things have happened since the book was written.
| 
