Rating: 
Summary: Text Book for Internet Strategy Management-Marlboro College
Review: "Revenge of Brand X" was one of our "required readings", for all the right reasons, at the ISM (Internet Strategy Management) program at Marlboro College for a MS degree. Frankel's book was required reading for the topic "Branding and Becoming Ubiquitous". Rob Frankel has a a good sense on what branding is and most certainly on what it is not! In plain language he manages to explain the basics and give deep insight on how to start building and maintaining a brand (if you are a start-up company) and how to deepen your brand if you are already an established one. His passion and knowledge for the subject comes thorugh on every single page. The book is a quick and easy read and is one to have on your nightstand for constant reference if you get stuck with questions in a certain area. Frankel's book is a "branding blueprint" for any business in my opinion, wether it is a "brick and mortar" or a "click and mortar" one! If you buy only one branding book buy this one and if you buy several then buy this book FIRST and see for yourself!
Rating:
Summary: So Good, I've Resorted to Stealing...
Review: ... with attribution, of course."Revenge of Brand X" is *the* branding resource for the 21st century. Internet entrepreneur? Marketing manager for a corporation or product? Web designer or webmaster? Then this book is for you. If you want to learn the latest about how products, services, corporations, organizations, and individuals can be branded, then this is the book for you. I have been slowly applying Frankel's lessons to two non-profit organizations, an educational institution, and a small business services firm. I have received great feedback. You can, too!
Rating:
Summary: So Good, I've Resorted to Stealing...
Review: ... with attribution, of course. "Revenge of Brand X" is *the* branding resource for the 21st century. Internet entrepreneur? Marketing manager for a corporation or product? Web designer or webmaster? Then this book is for you. If you want to learn the latest about how products, services, corporations, organizations, and individuals can be branded, then this is the book for you. I have been slowly applying Frankel's lessons to two non-profit organizations, an educational institution, and a small business services firm. I have received great feedback. You can, too!
Rating:
Summary: So Good, I've Resorted to Stealing...
Review: ... with attribution, of course. "Revenge of Brand X" is *the* branding resource for the 21st century. Internet entrepreneur? Marketing manager for a corporation or product? Web designer or webmaster? Then this book is for you. If you want to learn the latest about how products, services, corporations, organizations, and individuals can be branded, then this is the book for you. I have been slowly applying Frankel's lessons to two non-profit organizations, an educational institution, and a small business services firm. I have received great feedback. You can, too!
Rating:
Summary: A terrific guide to creating a successful brand
Review: A terrific book for the dot coms (and the non dot coms as well) seeking a effective path to emerge successfully from the pack. Frankel gets us to think about branding not as mere logos or names, but as evocative concepts that grab us emotionally, and make us see a product or service as the only solution to our problem. Particularly helpful are "Frankel's Laws of Big Time Branding," and the Action Items following each chapter. "Frankel's Laws of Big Time Branding" are succinct touchstones peppered throughout the book that keep the reader focused on the core concepts to develop a "Big Time Brand," while his "Action Items" are designed to get both the creative and reflective juices flowing to develop an intelligent branding strategy. The book is even entertaining - Frankel writes in a rebellious tone that is meant to stir up the reader, and get him and her to think and believe outside the box.
Rating: 
Summary: Beginners and Branding
Review: As a novice to the concept of branding, I found Rob's book to be extremely clear and to the point. (It didn't hurt a bit that it's amusingly written as well!) Branding, which can be a very difficult concept to grasp, became quite understandable to me after studying Rob's great examples. (I especially love the USA brand!)
Rating:
Summary: BIG TIME BRANDING IS BIG TIME HELPFUL BOOK
Review: Big Time Help in this book! Frankle gives you the who, what, where, when and why of the new branding. I teach people how to promote themselves, and that means branding is big on my list. To find someone who has the background and will share his knowledge and experience with you in easy to understand language is truly a find. Hug him! And then, as he urges, turn your prospects into evangelists for your brand. I bought all my employees this book and told them there definitely would be a quiz. Raleigh Pinskey
Rating:
Summary: You think you know what a brand is?
Review: Great book, especially for those who have never worked in a classical packaged goods brand environment. I managed major brands in food, household products, software, and Internet. I could not agree more with everything the author says. I also agree with all reviewers that the author includes great examples and case studies in the book. However, the book is somewhat expensive and am not sure it is worth the price for those who have strong backgrounds in consumer packaged goods.
Rating: 
Summary: Turn your prospects into evangelists! THAT'S branding.
Review: Hi there. They've only given me a teensy little box to tell you about my book, but no kidding, this is the book that takes no prisoners. It's 272 pages, but people tell me it's a really fun read. I'd tell you the same thing, but I have an agenda to sell the book....Did you know that our survey of industry professionals -- people who are supposed to be branding experts -- couldn't even agree on what branding is? It's true. That's why I wrote this book. God bless the Trout & Rieses of this world, but branding -- what I call Big Time Branding -- is a totally different animal than what it was in their day. Chapter One of the book explains why, and how the Media Implosion has changed branding from a media-push abstract to a user-driven dynamic. It's about people searching for solutions to their problems, not trumpeting how fabulous you think your stuff is. Think I'm kidding? Hey, you're reading this because you searched for this. What more proof do you need? Branding is about assuming the mantle of leadership, not going along with the crowd. Branding is as much the pervasive way your company does the things it does, as the stuff it sells. If you're a start-up or a Fortune 500 company -- and I have both types as clients -- the discipline is the same. What is branding? Well, in my book (no pun intended) you get one shot to compel a prospect with an articulate message that will motivate him or her to action -- now, not later. When they come back for more -- and bring along their friends -- that's a Big Time Brand. Impervious to price-cutting. Imitated by others. Able to take the lead based on real credibility, not just some goofy logo created by some dope with weird hair and strange eyewear. If you're serious about success, it begins with your brand. And everything you need to know about it is in The Revenge of Brand X.
Rating:
Summary: A New Look at Branding
Review: I found Rob's book to offer a new look at Branding that has implications in a wide variety of markets. It is not just esoteric marketing claptrap, but offers practical, real world theories and advice for those businesspeople who either recognize or need to recognize the importance of a strong brand in the marketplace. It is a smart, fast-paced read that is suitable for any marketer or businessperson who is interested in getting an edge in the marketplace.
| 
