Rating: 
Summary: With case histories of good and bad practices alike
Review: Kim MacPherson's Permission-Based E-mail Marketing That Works tells how to create a budget for permission-based email campaigns, explore tailing such emails to retain profitable customers, and tells how to acquire and retain such customers. Case histories of good and bad practices alike provide strong insights on communications and etiquette.
Rating:
Summary: Keep it handy...you'll be referring back to this one often
Review: MacPherson's book is packed full of great tips and advice for those of us just starting down the path of permission email marketing. And for the small conclave of experts who have lived the real-world highs and lows of this fast-evolving marketing medium, you'll find it a valuable, credible resource too. So whether you're an ad agency exec looking to WOW a client with your insight, a marketing manager implementing your own email program, or a small business owner searching for a practical guide, this is the book for you. It weaves in just the right amount of charts, tick-lists, best practices and case studies to make it a lively read. You'll find yourself referring back to this book often as you implement your own campaign.
Rating: 
Summary: Read the real thing first
Review: This book is fine as far as it goes, but without the underpinnings you can get from reading Seth Godin's Permission Marketing, it's unlikely you're going to have the foundation to make this work.Fine as far as it goes, but read the original first.
Rating:
Summary: Kim **NOW is the perfect time to revise your book**
Review: Time passes and this book now needs to be revised. The
M/s Mac Pherson gives you all the skills you need to
get to the place you should have been two years ago.
For example no mention is made of autoreponders. Today
almost all permission based systems now make use of
autoresponders as an efficient method that ensures
quick replies to new leads and immediately delivers
that special offer, white paper etc. Also it is rather quaint that there seems to be no
web page associated with the book. A place to log on
to give my permission for the author to send me her
newsletter and receive a personal email from Kim
promoting her new book or on line web conference. Although squarely based on permission marketing the
word SPAM is treated more as a sick relative rather
than the final attack of an infinity of verbal locusts
hatched for a world without meaning. Kim, It's time to hide from the family again and
write an all NEW edition on How to do it right today.
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